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About Andrea Pflaumer

Andrea Pflaumer is the author of “Shopping for the Real You: Ten Essential Steps to a Better Wardrobe for Every Women – Fashionistas, Fashion-phobes and the Over Fifty”, and “She’s Got Good Jeans.” She writes about fashion, style and the arts in the San Francisco Bay Area. Please visit her blog at http://shoppingfortherealyou.com/newsblog
Latest Posts | By Andrea Pflaumer
Fashion After 50: Common Color Mistakes Almost All of Us Make
2 months ago

Fashion After 50: Common Color Mistakes Almost All of Us Make

One of the most important ways to stay visible as we age is by wearing color, especially wearing it near our faces. Read More

Why Are Women Over 50 Still Insecure About How They Look?
4 months ago

Why Are Women Over 50 Still Insecure About How They Look?

Last spring, I began interviewing women over 50, 60, 70 and 80 for a video series about the importance of staying visible as we age. Read More

Do We Really Need More Clothes? Is Fashion Over 60 About Quality or Quantity?
5 months ago

Do We Really Need More Clothes? Is Fashion Over 60 About Quality or Quantity?

Recently, a client asked me to go through her husband’s closet with her to see what he had selected to discard. Her husband commented, “My polo shirts alone will last me for the rest of my life.”

I was quite taken aback. I had never thought about someone’s wardrobe in terms of its longevity before. But clearly, he had a point. Do we really need much after a certain age? Who are we trying to impress? What would we rather spend our money on? Read More

Throwback Fashions Are Hot for Women Over 60 This Autumn
6 months ago

Throwback Fashions Are Hot for Women Over 60 This Autumn

We typically expect autumn to be the season when we pack away our linens and break out more of our traditional comfortable woolies in familiar neutrals, with the occasional bright pink or spring green cashmere thrown in just for fun. We wear them with wool pants, dark pencil skirts or plaids. Read More

Why White is the New Power Color for Older Ladies
8 months ago

Why White is the New Power Color for Older Ladies

In case you hadn’t noticed white is “in” this year. We’ve seen it everywhere from the runway to the Royals. It’s been worn by religious figures to representatives of both sides of the US political arena. It’s been suggested that white is the color of purity and signifies loftiness. This implies that the wearer exists on an elevated plane. Think, Mother Teresa. Read More

Up Close and Personal! Why Women Over 60 Need a Magnifying Mirror
9 months ago

Up Close and Personal! Why Women Over 60 Need a Magnifying Mirror

Many years ago a friend recounted that for her still-stylish mother’s 90th birthday she bought her a magnifying mirror. “Because,” she added, “Well, you know…” Frankly, I didn’t know. I do now. Read More

Fashion Over 60 Doesn’t Require You to Wear a Costume
10 months ago

Fashion Over 60 Doesn’t Require You to Wear a Costume

Although older women are becoming more visible in the world of fashion, I fear that we are also becoming somewhat fetishized in the press and on social media. I chalk that up to the enormous popularity of Ari Seth Cohen’s Advanced Style Blog. Read More

Do Men Still See Women Over 60? More Importantly, Do We Still See Ourselves?
11 months ago

Do Men Still See Women Over 60? More Importantly, Do We Still See Ourselves?

Several years ago, while out shopping with a close friend, we had a somewhat disturbing conversation. This friend is about 18 months older than I and, at the time, had just turned 60. Read More

Can You “Buy” Good Fashion Taste?
12 months ago

Can You “Buy” Good Fashion Taste?

In a recent book review about good taste, Jeffrey Felner, the witty and often acerbic arbiter of fashion, suggested that, yes, you can learn tricks to develop your personal style, but taste isn’t something you can learn; you’re either born with it or you’re not. Read More

Are Older Women Showing Too Much Skin?
1 year ago

Are Older Women Showing Too Much Skin?

Well into her late 70s, Elaine Stritch, the boozy-throated Broadway legend, performed her award-winning one-woman cabaret show, wearing a simple outfit: black high heels, black sheer stockings and a thigh-length white silk blouse, unbuttoned to reveal her cleavage. It went with the whole package of who she was. Read More