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About Andrea Pflaumer

Andrea Pflaumer is the author of “Shopping for the Real You: Ten Essential Steps to a Better Wardrobe for Every Women – Fashionistas, Fashion-phobes and the Over Fifty”, and “She’s Got Good Jeans.” She writes about fashion, style and the arts in the San Francisco Bay Area. Please visit her blog at http://shoppingfortherealyou.com/newsblog
Latest Posts | By Andrea Pflaumer
Too Lazy to Shop for Clothes? You Are Not Alone!
1 week ago

Too Lazy to Shop for Clothes? You Are Not Alone!

My question is: Why do you think of yourself as lazy? Often, what we think is laziness is just a natural response to uncertainty or insecurity. Read More

Tired of Buying New Clothes? Look Good in the Ones You Already Have!
3 months ago

Tired of Buying New Clothes? Look Good in the Ones You Already Have!

When we see models come down the runway, by design the first thing we notice is what they are wearing. The designers want the clothes to take center stage. That’s why they pick tall, thin and mostly very young models who act as human “hangers.” They don’t get in the way of the design. Read More

3 Lessons for Going the Distance in Life After 60
4 months ago

3 Lessons for Going the Distance in Life After 60

Since this isn’t one of my blogs about fashion I thought I’d write a nondescript title to see who was paying attention, because, frankly, that’s what going the distance is about: paying attention to how we feel at any one time. Read More

5 Fabulously Fashionable Alternatives to High Heels for Women Over 60
6 months ago

5 Fabulously Fashionable Alternatives to High Heels for Women Over 60

Well, let’s just get one thing right on the table: almost every outfit just looks better with high heels. They lengthen your legs, they make for better visual proportions, and they add an element of chic to anything they’re worn with…
Read More

Fashion After 50: Common Color Mistakes Almost All of Us Make
8 months ago

Fashion After 50: Common Color Mistakes Almost All of Us Make

One of the most important ways to stay visible as we age is by wearing color, especially wearing it near our faces. Read More

Why Are Women Over 50 Still Insecure About How They Look?
10 months ago

Why Are Women Over 50 Still Insecure About How They Look?

Last spring, I began interviewing women over 50, 60, 70 and 80 for a video series about the importance of staying visible as we age. Read More

Do We Really Need More Clothes? Is Fashion Over 60 About Quality or Quantity?
11 months ago

Do We Really Need More Clothes? Is Fashion Over 60 About Quality or Quantity?

Recently, a client asked me to go through her husband’s closet with her to see what he had selected to discard. Her husband commented, “My polo shirts alone will last me for the rest of my life.”

I was quite taken aback. I had never thought about someone’s wardrobe in terms of its longevity before. But clearly, he had a point. Do we really need much after a certain age? Who are we trying to impress? What would we rather spend our money on? Read More

Throwback Fashions Are Hot for Women Over 60 This Autumn
12 months ago

Throwback Fashions Are Hot for Women Over 60 This Autumn

We typically expect autumn to be the season when we pack away our linens and break out more of our traditional comfortable woolies in familiar neutrals, with the occasional bright pink or spring green cashmere thrown in just for fun. We wear them with wool pants, dark pencil skirts or plaids. Read More

Why White is the New Power Color for Older Ladies
1 year ago

Why White is the New Power Color for Older Ladies

In case you hadn’t noticed white is “in” this year. We’ve seen it everywhere from the runway to the Royals. It’s been worn by religious figures to representatives of both sides of the US political arena. It’s been suggested that white is the color of purity and signifies loftiness. This implies that the wearer exists on an elevated plane. Think, Mother Teresa. Read More

Up Close and Personal! Why Women Over 60 Need a Magnifying Mirror
1 year ago

Up Close and Personal! Why Women Over 60 Need a Magnifying Mirror

Many years ago a friend recounted that for her still-stylish mother’s 90th birthday she bought her a magnifying mirror. “Because,” she added, “Well, you know…” Frankly, I didn’t know. I do now. Read More