In a recent Huff Post article, I argued that most companies just don’t know how to market to older women. A few years ago, companies could use the excuse that women over 60 were hard to reach. But, now that our generation is one of the fastest growing audiences in social media, this argument has lost its power. Women over 60 are online – and boy, do we have a lot to say!
Philomena: A Mother, Her Son, and a Fifty-Year Search, by Martin Sixsmith, is a true story about what happens when a young unmarried Irish girl gets pregnant in the 1950s.
Philomena is sent to a Catholic nunnery in Tipperary to have her baby and, since she is unable to pay money for her release, has to work in the kitchens and gardens for 3 years with her son. Eventually she is forced to give up her child, who is sold for adoption to an American family. He disappears from her life. Philomena then spends 50 years looking for him, unaware that he is looking for her as well.
Whenever we post an article for the Sixty and Me Community on the subject of simplicity and downsizing your home, the response is overwhelming. There seems to be a strong desire as we get a little older to eliminate clutter and reduce our possessions to the essentials. Simply put, many of us want to shift to having less and experiencing more.
Do you love your name? Or, do you sometimes wonder what your parents were thinking when they decided what to call you? While naming our children seems like a personal decision, we probably don’t realize how much we are influenced by outside trends. In fact, looking at the data, it’s fascinating to see how the most popular names vary from decade to decade.
When I lived in Dallas, Texas, I was always fascinated by a shop called The Purple Store that proudly announced “Everything we sell is purple!” From Christmas decorations to clothes, mugs to watches, they were totally committed to purple lovers everywhere. So, I couldn’t help smiling when I heard that Radiant Orchid, a beautiful soft purple, has been chosen as the Color of the Year 2014 by Pantone.
Every year the Consumer Electronics Show (CES) descends on Las Vegas to share with the world the latest trends in consumer electronics. Once only the playground of young innovators and gadget geeks, this year’s show is also catering to the Boomer community with a related event called Silvers Summit.
As we reach our 60s, many women are finding that the careers that supported us for decades are coming to an end. This represents a challenge and an opportunity. On the one hand, letting go of what we have always done is scary. In addition, many of us worry about how we will support ourselves financially in the years ahead. On the other hand, leaving one job behind is an opportunity to start something new – an encore career that will give us meaning and, hopefully, a little extra money.
Enabling women to gain financial security in their 60s is one the key goals of the Sixty and Me Community. We have often discussed that “retirement,” in the traditional sense, is being redefined as women are staying healthier and living longer. In addition, many women genuinely enjoy the social connections that work provides.
You say “to-may-toes” while I say “to-mah-toes.” Whichever way you say it though, it appears that older women should consider eating lots of them to help prevent breast cancer. I hope this gives you one more thing to discuss with your doctor as a part of your own personal cancer prevention plan.
Family traditions are the foundation of a happy holiday season, whether that means decorating a Christmas tree or sharing Christmas dinner, or giving gifts and lighting menorah candles for Hanukkah, or whatever your family does together to make the holidays special.
One of the privileges of being women over 60 is that we often are assuming the role of matriarchs for our families and extended families – and we get to be the leaders at the center of our family celebrations. So if you would like to try