In a recent Huff Post article, I argued that most companies just don’t know how to market to older women. A few years ago, companies could use the excuse that women over 60 were hard to reach. But, now that our generation is one of the fastest growing audiences in social media, this argument has lost its power. Women over 60 are online – and boy, do we have a lot to say!
Whenever we post an article for the Sixty and Me Community on the subject of simplicity and downsizing your home, the response is overwhelming. There seems to be a strong desire as we get a little older to eliminate clutter and reduce our possessions to the essentials. Simply put, many of us want to shift to having less and experiencing more.
Every year the Consumer Electronics Show (CES) descends on Las Vegas to share with the world the latest trends in consumer electronics. Once only the playground of young innovators and gadget geeks, this year’s show is also catering to the Boomer community with a related event called Silvers Summit.
Women over 60 today are more technologically savvy than any previous generation of women. We’ve seen a wide variety of technological advances during our lifetimes, from television to mobile phones to the Internet.
As technology keeps getting cheaper and more powerful and more intimately connected to our lives (have you read about “Google Glass?”), there are more ways than ever before for women over 60 to use technology to live healthier, save money, save time, and connect to the people and ideas and entertainment that we value most.
In this episode of the Sixty and Me show, I share a conversation with Suzanne Braun Levine, a woman who was a legend in the women’s movement and is now an inspiration to midlife women.
One of the biggest myths about women over 60 is that we live in a “shrinking world” and we’re not interested in learning new things. Nothing could be further from the truth!
Many women over 60 are making transitions in our careers, family lives and homes. Part of this transition process might involve downsizing your home. In fact, there are several trends in the real estate market that are causing more women over 60 than ever to consider moving to a smaller home.
When I got divorced, I bought my first power drill. I actually cried when I left the DIY store, realizing all the things that I would now have to do for myself. It was time to start depending on myself. The same was true when it came to my computer. For years, I had relied on other people to
I was raised in Canada and grew up reading English and French on my cereal box. Unfortunately, I never learned French in school, so, I missed the opportunity to become truly bilingual during my childhood.
Have you joined our Sixty and Me Forum yet? It is open for conversation and connections. The Forum will give our community a great opportunity to get to know each other in a more personal way and to share interests and discuss specific topics women over 60 care about.