Mascara Colors and Makeup Trends All Older Women Need to Know
There’s nothing new about color mascaras. They’ve been on the market for ages, but can we use them again after 60? Join us in discussion with makeup artist Ariane Poole to learn her take on the trends. Enjoy the show!
My guest today is professional makeup artist Ariane Poole who is a great friend of Sixty and Me. Ariane’s adopted the attitude of using makeup in a way that makes you look as good on the outside as you feel on the inside. Welcome, Ariane.
Hi there, Margaret. It’s so nice to be back with you and your community. I’m really thrilled. Thank you.
We’re happy to have you here. Ariane has looked after people’s beautiful faces – from royalty to celebrities, and everyone in between. She’s really great.
I specialize in us ladies that are over 50.
You do and that’s wonderful because we always have great questions for you from our Sixty and Me community. Today’s topic is mascara. Mascara has evolved so much with colors and brushes, and our women want to know about the trends an older woman should be considering.
Colored mascara has been around for a long time. It comes in and out of fashion. Back in the 80s, we had those bright color mascaras that we could get away with when we were younger. But let me tell you that the bright colors, used in a subtler way, can be worn by any age group.
I’m certainly not advocating those bright blue shades that you can see from way down the road. I am talking about really gorgeous navy blues and plums that aren’t rich in red pigment so they don’t make your eyes look sore. Purply colors and greens are fabulous.
The difference here is that you’re using them as an accent color rather than a statement color. You use them either on the tips of your black (or black brown) mascara or you can put them all over the black mascara. It almost looks like you’re wearing eye shadow but you’re not.
That’s the first time that you’ve ever said that, Ariane, about using color mascara on the tips of black mascara. I’ve never thought about that before, but I think that’s a really interesting idea. Let’s see what you’ve got.
What I would veer away from is the metallic ones because they are a little too intense for our age group. There are lots of gorgeous purples, greens and navy blues that work really well.
The navy blue, and I’m going to show you an Estée Lauder mascara, can be worn all year round. It makes your eyes look wider in a really nice way.
We’ve been talking about blue mascara for years now. When we first started doing these interviews about four or five years ago, we talked about blue mascara. Back then, you also said it makes the eyes look brighter, so I guess that’s still true.
And, as always, thank you for sharing products from other brands, though your line is also wonderful.
There are so many good brands out there, and I never assume that mine is the only one that you will choose. We all have different needs, and to be honest with you, my brand doesn’t do a bright purple or green like the Estée Lauder ones I have here.
Marc Jacobs offers some really beautiful colors, but we don’t have time to go through every single product out there. I personally love purples. The one I have here is a limited edition from Estée Lauder, so if you like it, you have to hurry to get it.
That’s a lovely violet color.
For this demonstration, I’ll put purple on one eye and green on the other, so you can see how they look. I’ve got a normal waterproof black mascara on from my range, and I’m going to add just a pop of purple to the ends of my lashes.
You could, if you were so inclined, wear the color mascara on its own, but that’s something you need to experiment with.
What the purple does is, it gives your eye a little bit of a pop. There almost seems to be a purple halo around the eye which gives the appearance of eye shadow.
Purple’s a really interesting color. When I was in Greece, I went to a counter of the Greek line Radiant. The lady there had this purple mascara on, and it really gave a little glow. It didn’t even look purple, but it was like magic on the eye. The effect was really lovely.
Color mascara is great for those ladies who may not be feeling comfortable wearing eye shadow. Perhaps they believe that eye shadow draws the wrong kind of attention to their eyes. So, this just gives that lovely little halo. Now, let’s do the green. I love green.
Green is good for hazel eyes or even blue eyes. What brand is the green?
They’re both by Estée Lauder. I think Tom Ford does an eggplant color, but it’s more toward burgundy, and I would stay away from those reds and pinks around the eyes. As we get older and the veininess comes through in our lids, the pinks and reds make our eyes look tired.
Go for the blues, greens and purples. These are some quite vibrant colors out there in those hues. Again, when you apply the color mascara, just put it over the black. It really makes people wonder, “Has she got eyeliner, eye shadow or something else?”
I think it gives out a little added extra effect without putting too much effort in it. You could put it on your bottom lashes if you wanted to, as well.
It’s very nice. You’ve chosen really good colors to show us. When the season of sales hits over here, like it’s happening right now, all discounted items appear in little buckets with reduced prices.
I actually saw an orange mascara in one of those buckets, and I think, if you’re younger, you can be a little frivolous and go for something like that. Of course, it’s because your skin tone and texture can deal with the brightness.
I’ve seen orange and really bright yellow ones as well. But, when I use color mascara on someone our age, it’s to enhance, not to shock or be radical.
It gets us thinking, “I am an older woman, but I can still have that modern edge, without following the trends to the letter.” We give ourselves a little bit of that modernity and we look great, but it’s still age-appropriate.
I think that’s true for every product. There’s the trend and then there are the edges of those trends. We really don’t have to go to the edge of the spectrum, though I know there are some amazingly beautiful women who try everything, and that’s cool. The average person, though, can go to the edge of the trend that makes them comfortable.
So, let me ask you a couple of questions. When you’re choosing the color of mascara, do you match it to your eyes or to the clothes you’re wearing? What do you match it to?
I tend to do a little bit of everything, which is not a great answer. Sometimes, I will use a color to enhance the eyes. For instance, if I’m going for a navy blue, it’s usually because I see that the lady needs a little bit of brightening up of her eye whites. Perhaps she’s looking a bit tired because of medication or something else.
Then, when it comes to doing an accent color, I look at the whole picture. For instance, I’m doing the wedding makeup for a 66-year-old bride, and I’m super excited about it. She’ll be wearing an ivory gown, but she has accents of purple throughout.
So, in her case, I’m going to do a touch of purple to further accent that. Also, she’s got blue eyes and the purple will bring out the blue really nicely.
When it comes to green, it’s my favorite color, so I would wear it with any outfit that hints of green. So, my advice here is, be experimental. Choose the color that you love because most colors suit most eyes.
If I put the green with a blue eye, it’s not going to be jarring. Basically, I view color mascaras like a little piece of jewelry or an accessory.
That’s a really good way of looking at it. Also, I liked how you explained your approach toward the bride. You looked at the color of the dress and the color of the accents. You basically took everything into consideration.
For average use, though, you’ve given us three great choices. I think people will be inspired. I actually have a purple mascara, but I’m not tempted by the teal.
It would look really great on you. Now, if you’re like Iris Apfel, who is a little bit over the top, you could wear purple on the top and green on the bottom, but you have to be that kind of personality.
I’m sure there are personalities from both sides of the spectrum in your community. Some would go bold, others would just dip their toe in the water. In any case, now they have an alternative.
Mascara is one of those products you can wear by itself in the summer and it will make an impact.
This is a really good way of doing it in the heat. I put a waterproof mascara underneath, then dabbed – not brushed – the color mascara on. I’ve put a little bit of my Mineral Illuminating Pen on the lid to even out my tone, but I don’t need to wear an eye shadow.
We have crazy weather here in the UK that is not normal for us. It’s melting hot, and I don’t want to melt, so this is a really great alternative to melting eye shadows.
You’ve done a great job of inspiring us to pick up this trend of colored mascara, to use just as an accessory. I love that thought. Thank you so much, Ariane. You’re always full with good ideas. Talk again soon. Bye.
What do you think about using a color mascara? Which color would you go for? Have you found any other color variations that look really great? Please share your thoughts and finds in the comment box below.