Oprah Winfrey is Coming to Dinner… Will You Join Her?
Oprah Winfrey, a name most associated with television, literature, philanthropy and dieting will be able to add “recipe developer” to her resume as “O, That’s Good”, her new brand of refrigerated comfort foods hit store shelves this week.
A Delicious Idea
The 63 year-old pitchwoman for Weight Watchers worked with chefs to create some of her favorite foods with a “nutritious twist”.
According to USA Today, “It all started with the idea for the cauliflower mashed potatoes – the twist is really what sparked this whole idea,” Winfrey said.
“I was sitting at my table in my own home and had whipped up some cauliflower, trying to make myself think I was eating mashed potatoes, but it was not working.
So I thought, “What if I used a portion of the mashed potatoes and added the cauliflower? Then I would have a substantive mashed potato-cauli dish.” And that’s exactly what she did.
An Affordable Option
Not only is O, That’s Good a healthy and delicious option but it is also quite affordable with a suggested selling price of $4.99 for soups and $4.49 for sides.
A Food Line that Gives Back
To sweeten the deal, Oprah promises on the O, That’s Good website that “Ten percent of Mealtime Stories’ profits will be equally split between charitable organizations Rise Against Hunger and Feeding America to support the fight against hunger.
In 2018, a donation of at least $100,000 will be contributed to these organizations.”
A Nutritious Twist
Her inaugural debut of soups and sides include comfort foods such as Broccoli Cheddar Soup and Three Cheese Pasta, each with a twist of butternut squash; Baked Potato Soup, Original and Garlic Mashed Potatoes, all with a twist of cauliflower; Creamy Butternut Squash Soup with a twist of sweet potatoes and carrots; Creamy Tomato Basil Soup with a twist of celery and carrots; and Creamy Parmesan Pasta with a twist of white beans.
Each soup and side is made with real ingredients and no artificial flavors or coloring.
A Match Made in Heaven
“I’ve been asked over the years to attach my name to many product lines and would turn them down, because it really has to feel authentic to me,” Winfrey said to USA Today. “In this case, everyone knows that I love healthy foods and cooking with food straight from my garden. I am always looking to make my meals more nutritious, without compromising on the comfort elements I love. Kraft Heinz approached me with a food line and they mentioned the idea of making nutritious food accessible to everyone… and I was hooked.”
Nina Barton, senior vice president of marketing for Kraft Heinz said that Oprah’s new line “brings together the three things the consumer really wants- great tasting food, convenience and nutrition they can feel good about.”
Which one of Oprah’s new soups and sides sound most delicious to you? Do you have a favorite dish that is both healthy and delicious comfort food? Will you look for these new products in your local super market? Join in the conversation!
Photo source: Oprah.com