Do you have a passion for fashion? The more you follow the latest trends, the more mistakes you’ll make with regards to fashion for women over 60. Instead of focusing on timeless fashion principles, your attention is fixed on short-term fads that don’t play to your strengths as a beautiful and confident older woman.
Be honest. How many times have you purchased something just because you “loved the color”? Other than fit, one of the first things that we look at when choosing a new item of clothing is the color. Unfortunately, as we age, our skin changes and many of the colors that looked great on us when we were younger no longer make us sparkle.
Over the decades, women over 60 have experimented with different fashion trends and, through process of elimination, we have found a few styles that we love. We adapted our style to the many roles that we were asked to play – student, mother, career woman and grandmother.
Summer is finally here and, like many women, I am ready to refresh my wardrobe. There’s only one problem. Most clothing for older women is just plain, well… plain.
Why is finding attractive bathing suits for older women so difficult? After all, women over 60 are a huge market. You’d think that bathing suit producers would be lining up around the corner to sell to us. Unfortunately, this isn’t yet the case.
Fashion Weeks around the world receive an enormous amount of media attention. The models are tall, slinky and size 2; the designers talented, visionary and bold. The audience is made up of wealthy, young women, who aspire to live in a world where clothes define a lifestyle and show social status.
Watching these glamorous runway shows, you would think that fashion is only for women under 30. The surprising reality, revealed by research by Kantar Worldpanel, is that women over 50 spend £7-billion ($11.6-billion) a year on fashion.
Since starting Sixty and Me, I have come to expect the unexpected and embrace the diversity and eclectic style of women over sixty. Sometimes when I look at a woman my age I forget that behind that conservative dress and sensible shoes lurks the heart and soul of bohemian.
Innovation moves fast these days and we have made tremendous progress in industries like healthcare and technology – look at how much our lives have been transformed by smartphones and social media, and look at how many “miracle” cures now exist for diseases which once were fatal.
One of the most elaborate myths that the fashion world believes is that women don’t care about style after 60. Admittedly, it’s true that older women put a priority on comfort and quality over trendy looks. However, inside every 60-year-old woman is an individual that wants her clothing to be an expression of her personal values and character.
When I lived in Dallas, Texas, I was always fascinated by a shop called The Purple Store that proudly announced “Everything we sell is purple!” From Christmas decorations to clothes, mugs to watches, they were totally committed to purple lovers everywhere. So, I couldn’t help smiling when I heard that Radiant Orchid, a beautiful soft purple, has been chosen as the Color of the Year 2014 by Pantone.