Why is finding attractive bathing suits for older women so difficult? After all, women over 60 are a huge market. You’d think that bathing suit producers would be lining up around the corner to sell to us. Unfortunately, this isn’t yet the case.
Fashion Weeks around the world receive an enormous amount of media attention. The models are tall, slinky and size 2; the designers talented, visionary and bold. The audience is made up of wealthy, young women, who aspire to live in a world where clothes define a lifestyle and show social status.
Watching these glamorous runway shows, you would think that fashion is only for women under 30. The surprising reality, revealed by research by Kantar Worldpanel, is that women over 50 spend £7-billion ($11.6-billion) a year on fashion.
Since starting Sixty and Me, I have come to expect the unexpected and embrace the diversity and eclectic style of women over sixty. Sometimes when I look at a woman my age I forget that behind that conservative dress and sensible shoes lurks the heart and soul of bohemian.
Innovation moves fast these days and we have made tremendous progress in industries like healthcare and technology – look at how much our lives have been transformed by smartphones and social media, and look at how many “miracle” cures now exist for diseases which once were fatal.
One of the most elaborate myths that the fashion world believes is that women don’t care about style after 60. Admittedly, it’s true that older women put a priority on comfort and quality over trendy looks. However, inside every 60-year-old woman is an individual that wants her clothing to be an expression of her personal values and character.
When I lived in Dallas, Texas, I was always fascinated by a shop called The Purple Store that proudly announced “Everything we sell is purple!” From Christmas decorations to clothes, mugs to watches, they were totally committed to purple lovers everywhere. So, I couldn’t help smiling when I heard that Radiant Orchid, a beautiful soft purple, has been chosen as the Color of the Year 2014 by Pantone.
Winter can be a difficult time of year for fashion – often it seems like women spend the entire winter season bundled up under many layers of scarves, hats, heavy boots and puffy coats. Fortunately, if you want to preserve your sense of beauty and style even during the bleakest weather of the year, there are a variety of options for cozy clothing and winter accessories for women that keep the fun of fashion alive – without busting your budget.
For years, I searched for the perfect place to find fashionable glasses for older women. No matter where I looked, something was always wrong. Either the styles were old-fashioned and boring or the selection was poor.
Get ready to be inspired by Judith Boyd, my guest in this episode of the Sixty and Me show. Judith is a 70 year old blogger whose site “Style Crone” expresses her passion for style and fashion in the lives of older women.
Women over 60 have many options for how to be stylish; fortunately, more clothing designers and manufacturers are starting to understand the potential of selling fashionable clothes to women our age. But one of the biggest trends in fashion right now for women of all ages is