Life is full of comparisons. As employees, our performance is measured against our coworkers. As mothers, we worry about whether we are doing good enough – compared to whom, by the way? Creatively, we feel like we can’t compete with our “natural” friends and neighbors.
If you have followed Sixty and Me for a while, you may be surprised to see me posting an article on why “collecting things” is such an amazing hobby for older women. After all, I’ve spent much of the last decade simplifying my life.
If someone asked me to reveal the one thing (remember a thing not a person) that I couldn’t live without, I would immediately say my phone. That’s it. My world exists in that tiny device. I panic when I leave the house without it and am always astonished when I hear that the average person checks their mobile phones around 60 times a day.
We often talk about our fashion and home décor choices and how they reflect our personality and style. I was thinking today about how our style is also reflected in less obvious choices that we make.
In previous articles, we have discussed many aspects of selling your handmade items online. First, we started with an explanation of how to improve your crafting skills. Then we discussed how to decide which items to create. In the last article we covered where to sell your items online. And, now, in this final article in our craftpreneur series, I would like to cover how to find customers.
“I am of the firm belief that everybody could write books and I never understand why they don’t.” Beryl Bainbridge
As a writing coach and author, I do understand why. The two main reasons are related: lack of confidence in what they have to say, and not knowing how to start. That is why I set aside time to write a step by step guide that would lead a first-time writer through the whole process of planning, researching, writing, publishing and selling their own book.
A few years ago, I attended a team workshop where we had to write down three things about ourselves that we thought no one else would guess. It’s amazing how people create images in their minds of who you are and what you are capable of doing.
In previous articles, I covered how to improve your crafting skills and how to decide which items to produce. If you have already followed this advice, you should already be well on your way to building a successful business. Now, I would like to take a look at another critical step in the process – deciding how and where to sell your handmade items online.