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Small Business

Are you thinking of starting a small business in your 60s? It’s not as unusual an idea as you might think. In fact, older entrepreneurs are becoming increasingly common. We’ll take you step-by-step through the process of building your profitable business.

Embracing Technology as a Second-Act Entrepreneur
4 days ago

Embracing Technology as a Second-Act Entrepreneur

These days it is not uncommon to make a career change mid-life. Many people in their 50s – and even into their 60s – are asking themselves, “What do I want to be when I grow up?” Read More

Baking a Better Business After 50: What I Learned About Myself While Rebuilding My Website
4 weeks ago

Baking a Better Business After 50: What I Learned About Myself While Rebuilding My Website

Are you naturally inquisitive? Do you love to learn? I certainly do. From my perspective, it makes life much more interesting. Health experts are currently telling us that learning something new every day, whatever our age, keeps us healthy. Read More

Would You Set Up a New Business in Your 60s?
3 months ago

Would You Set Up a New Business in Your 60s?

Our parents were usually ready for retirement as they reached their 60s. Our generation, however, seems intent on living life to the fullest – and even setting up new business ventures! Read More

5 Things NOT to Do When Starting a Business After 60
3 months ago

5 Things NOT to Do When Starting a Business After 60

Despite my long career in business, I suffered a major case of entrepreneurial amnesia. All the good advice I gave clients during my 35-year business career flew out the window when I started my own business. Read More

Are You Starting Your Own Business After 50? We Want to Hear from You!
12 months ago

Are You Starting Your Own Business After 50? We Want to Hear from You!

The convention wisdom is that starting your own business as an older adult is next to impossible. If you ask the average person why it is hard to start a business after 50, they will give you a litany of reasons, most of which will be based on tired aging stereotypes. Here are a few examples: Read More

11 Essential Things to Consider Before Starting a Business in Your 60s
1 year ago

11 Essential Things to Consider Before Starting a Business in Your 60s

Many people hope to own their own business, but very few do. In addition, women around the world are hesitant to become entrepreneurs because they feel they lack confidence and resources. Read More

9 Practical Tips on How to Self-Publish a Book for Free
1 year ago

9 Practical Tips on How to Self-Publish a Book for Free

My friend, Tom, published his book for free. I, unfortunately, did not. In this article, I’ll reveal how he did it as well as how much I spent to arrive at the same destination — published author. Read More

7 Boomer Marketing Tips, According to Baby Boomers
1 year ago

7 Boomer Marketing Tips, According to Baby Boomers

It’s no secret that baby boomers are one of the most powerful consumer groups in the world. As a result, marketers are constantly looking for ways to sell to us. Right about now, I can probably hear you saying, “Who cares?” As Seth Godin’s book says, “All Marketers Are Liars.” Why should we care if they know how to market to us? Read More

Marketing to Baby Boomers: How Do You Want Companies to Talk to You?
1 year ago

Marketing to Baby Boomers: How Do You Want Companies to Talk to You?

Why on Earth would you want to tell advertising agencies how to talk to you? Isn’t marketing to baby boomers something that only companies who want to sell something should care about? Absolutely not! Read More

What Upsets You Most About Marketing for Seniors?
1 year ago

What Upsets You Most About Marketing for Seniors?

Ok, let’s get the obvious out of the way. Marketing for seniors is tough. For starters, the term “seniors” covers a huge age range. You could argue that 20 years ago most people over 60 had similar lives. No more! Read More