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Small Business

Are you thinking of starting a small business in your 60s? It’s not as unusual an idea as you might think. In fact, older entrepreneurs are becoming increasingly common. We’ll take you step-by-step through the process of building your profitable business.

5 Things NOT to Do When Starting a Business After 60
1 week ago

5 Things NOT to Do When Starting a Business After 60

Despite my long career in business, I suffered a major case of entrepreneurial amnesia. All the good advice I gave clients during my 35-year business career flew out the window when I started my own business. Read More

Are You Starting Your Own Business After 50? We Want to Hear from You!
9 months ago

Are You Starting Your Own Business After 50? We Want to Hear from You!

The convention wisdom is that starting your own business as an older adult is next to impossible. If you ask the average person why it is hard to start a business after 50, they will give you a litany of reasons, most of which will be based on tired aging stereotypes. Here are a few examples: Read More

11 Essential Things to Consider Before Starting a Business in Your 60s
11 months ago

11 Essential Things to Consider Before Starting a Business in Your 60s

Many people hope to own their own business, but very few do. In addition, women around the world are hesitant to become entrepreneurs because they feel they lack confidence and resources. Read More

9 Practical Tips on How to Self-Publish a Book for Free
11 months ago

9 Practical Tips on How to Self-Publish a Book for Free

My friend, Tom, published his book for free. I, unfortunately, did not. In this article, I’ll reveal how he did it as well as how much I spent to arrive at the same destination — published author. Read More

7 Boomer Marketing Tips, According to Baby Boomers
1 year ago

7 Boomer Marketing Tips, According to Baby Boomers

It’s no secret that baby boomers are one of the most powerful consumer groups in the world. As a result, marketers are constantly looking for ways to sell to us. Right about now, I can probably hear you saying, “Who cares?” As Seth Godin’s book says, “All Marketers Are Liars.” Why should we care if they know how to market to us? Read More

Marketing to Baby Boomers: How Do You Want Companies to Talk to You?
1 year ago

Marketing to Baby Boomers: How Do You Want Companies to Talk to You?

Why on Earth would you want to tell advertising agencies how to talk to you? Isn’t marketing to baby boomers something that only companies who want to sell something should care about? Absolutely not! Read More

What Upsets You Most About Marketing for Seniors?
1 year ago

What Upsets You Most About Marketing for Seniors?

Ok, let’s get the obvious out of the way. Marketing for seniors is tough. For starters, the term “seniors” covers a huge age range. You could argue that 20 years ago most people over 60 had similar lives. No more! Read More

How to Start a Business After 50 (Part 5): The Power of Content
2 years ago

How to Start a Business After 50 (Part 5): The Power of Content

If you have gone through steps 1-4 in my “How to Build a Business After 50” series, you already have a good idea of your strengths and skills. You have probably settled on your profitable business idea. You may have even set up your website. Now what? How can you get the information you need to decide exactly what to build? Equally important, how can you market it to your prospective customers? One way to do both is with content marketing. Read More

So, You’re Ready to Sell Your Crafts Online – Here’s How to Market Them
2 years ago

So, You’re Ready to Sell Your Crafts Online – Here’s How to Market Them

In previous articles, we have discussed many aspects of selling your handmade items online. First, we started with an explanation of how to improve your crafting skills. Then we discussed how to decide which items to create. In the last article we covered where to sell your items online. And, now, in this final article in our craftpreneur series, I would like to cover how to find customers. Read More

Starting a Business After 50 (Part 4): Setting Up Your Website
2 years ago

Starting a Business After 50 (Part 4): Setting Up Your Website

Talking with the other members of our community, I am amazed by how many good ideas people have for businesses. Even more surprising is how few of these ideas ever become reality.

It’s not that older adults are lacking energy or drive. Read More