In a recent Huff Post article, I argued that most companies just don’t know how to market to older women. A few years ago, companies could use the excuse that women over 60 were hard to reach. But, now that our generation is one of the fastest growing audiences in social media, this argument has lost its power. Women over 60 are online – and boy, do we have a lot to say!
Every year the Consumer Electronics Show (CES) descends on Las Vegas to share with the world the latest trends in consumer electronics. Once only the playground of young innovators and gadget geeks, this year’s show is also catering to the Boomer community with a related event called Silvers Summit.
Women over 60 today are more technologically savvy than any previous generation of women. We’ve seen a wide variety of technological advances during our lifetimes, from television to mobile phones to the Internet.
As technology keeps getting cheaper and more powerful and more intimately connected to our lives (have you read about “Google Glass?”), there are more ways than ever before for women over 60 to use technology to live healthier, save money, save time, and connect to the people and ideas and entertainment that we value most.
When I got divorced, I bought my first power drill. I actually cried when I left the DIY store, realizing all the things that I would now have to do for myself. It was time to start depending on myself. The same was true when it came to my computer. For years, I had relied on other people to