In many ways, Baby Boomers were the first generation to experience constant technological change. In the 1950s and 60s, household devices focused on convenience and productivity were already well established. In the following decades the rate of change has only accelerated.
Everyone has their favorite websites. But, with so many to choose from, finding new places to visit online, while avoiding all the nonsense, can be challenging.
One of the common misconceptions about women over 60 is that we are not tech savvy. The truth is that we love our smartphones, tablets and eBooks just as much as anyone. We are also always on the lookout for amazing new apps to educate, entertain and inspire us.
Sixty and Me has a dynamic and active Twitter account and a fabulous set of engaged followers. We look for people who have something to say that is authentic and useful to the community. I follow a very few top celebrity tweeters, but on the whole I’m still learning more about how to use Twitter and why I should spend more time there.
Women over 50 represent one of the fastest growing demographics on Facebook. But, while social media platforms are gaining popularity with my generation, not everyone knows how to get the most from Facebook, while staying safe online.
Women over 60 today can expect to live longer than any previous generation. Not only are we better educated about how to stay healthy, but, advancements in medicine are also giving us a longevity boost.
Technology provides many wonderful opportunities to learn and connect. Websites like Facebook help us to stay connected with friends and family, while tablets and smartphones connect us to the world of information and the people that we care about most. But, if you are not naturally tech-savvy, the world of computers can be a bit daunting. Luckily, there are amazing experts out there to give us technology tips!
In a recent Huff Post article, I argued that most companies just don’t know how to market to older women. A few years ago, companies could use the excuse that women over 60 were hard to reach. But, now that our generation is one of the fastest growing audiences in social media, this argument has lost its power. Women over 60 are online – and boy, do we have a lot to say!
Every year the Consumer Electronics Show (CES) descends on Las Vegas to share with the world the latest trends in consumer electronics. Once only the playground of young innovators and gadget geeks, this year’s show is also catering to the Boomer community with a related event called Silvers Summit.
Women over 60 today are more technologically savvy than any previous generation of women. We’ve seen a wide variety of technological advances during our lifetimes, from television to mobile phones to the Internet.
As technology keeps getting cheaper and more powerful and more intimately connected to our lives (have you read about “Google Glass?”), there are more ways than ever before for women over 60 to use technology to live healthier, save money, save time, and connect to the people and ideas and entertainment that we value most.