If you’re looking for simple, yet effective, makeup tips for older women, you’ve come to the right place. In this short video, we discuss how the rules of makeup application change as we age.

We offer 6 simple tips for bringing our makeup look up to date – applying primer, using the right foundation, applying concealer correctly and more!

Here Are Ariane’s Top 6 Makeup Tips for Older Women

Ariane reminds us that many women are still applying makeup in ways they learned when they were young. Since mature women don’t need to look any older, Ariane explains how to create a fresh and natural look with simple techniques and innovative products. Enjoy the show!

Tip 1: Apply Primer

Apply primer to keep your light weight foundation in place. Ariane applied Ariane Poole Retexturizing Face Primer SPF20. This particular primer is hydrating, softens fine lines and is perfect for more mature skin.

Tip 2: Use a Lightweight, Pigment Rich Foundation

After applying the primer, use a foundation brush to apply a pigment rich, lightweight foundation. Apply it right up under your eyes and apply concealer later. Ariane chose Bobbi Brown Extra Repair Foundation SPF25 for my skin, which tends to be a little dry.

Tip 3: How to Apply Concealer

After applying foundation, use a slightly darker shade of concealer lower on the cheek bone, not right under the eyes. Ariane reminds us that light does not cover dark areas properly. For my skin we used a blend from Ariane Poole Concealer Palette.

Tip 4: Accentuate Your Eyes

To shape and define your eyebrows, start by brushing them up. Then, line them with a lighter shade of eyebrow pencil. Finally, follow this with a light brow mascara. Ariane used Bobbi Brown Brow Pencil in Ash and Ariane Poole Brow Tint in Blonde Lites mascara brush.

Ariane’s suggestion is that older women use a cream shadow instead of a powder. A cream formulation accents the eyes and gives a brighter, wide eyed look. The newer cream formulations also stay on longer and do not crease as much as powder on older drier skin. She applied Ariane Poole Eye Shine in Cosmic and Laura Mercier Caviar Stick Eye Color in Amethyst.

Eyeliner should be applied on the top lash line in short dashes. For my face, Ariane stopped applying the eyeliner before the end of the eye. Extending the eye shadow beyond the end of the eye makes a face look tired. We used Ariane Poole Super Wear Gel Pencil in Mystic on the top and very lightly on the bottom. Another option for was Ariane Poole Super Wear Gel Pencil in Baroque.

Apply a slightly darker shadow in the crease of the eye just below the eyebrow. Ariane chose Bobbi Brown Long-Wear Cream Shadow Stick in Bronze for my eyes. Adding this darker highlight lifts the eye and gives a more defined dimension.

Older women should choose mascara that is designed to create fat, thick lashes. This is instead of using mascara products that are designed for lengthening and curling. We used Estee Lauder Sumptuous Extreme in Black which gives the eyelashes a full, lush look.

Tip 5: Add Some Color to Your Cheeks

Apply a cream blush with a brush lower on the “apple” of your cheek. If you smile, you will find this part of your cheek. Ariane reminds us that, when we were younger, we may have applied blush higher on our face. This does not work with an older face that may have wrinkles and fine lines. Ariane applied Liz Earle Healthy Glow Cream Blush. This is one of the simplest and easiest makeup tips for older women to apply.

Tip 6: Love Your Lips

Ariane applied a YSL Touche Eclat highlighter just above my lip to give it an illusion of fullness. Then she lined my lips with a light nude lip pencil on the outer edge of the lip line and not on the inside, where I would normally put it.

Using these 6 easy tips, you can apply new products and techniques that will update your makeup look and achieve a natural, fresh appearance.

Want to Take the Next Step?

Check out our makeup tips video series, designed just for us older women.

What are your favorite makeup tips for older women? What topics would you like Ariane and I to cover in the future? Please join the conversation.

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