Sixty and Me is a community of over 500,000 baby boomer women. Every day, we reach 50,000 women in their 50s, 60s and better through our website, social media channels and newsletter.
While we are capable of developing all kinds of digital content, from social media posts to advertorials, we have a particular strength when it comes to video.
Over the last 7 years, we have released over 1,700 videos on our YouTube channel, which now has over 100,000 subscribers and receives 700,000 monthly video views.
Our audience, across all of our channels, is heavily weighted towards female consumers. Specifically, 95%+ of the people we reach through our digital assets are women in their 50s, 60s or 70s.
Following are a few key statistics regarding our channels:
- Website: 800,000+ monthly page views
- Newsletter: 50,000 subscribers with 25% daily open rate
- YouTube Channel: 105,000 subscribers, 700,000 monthly video views
- Pinterest: 762,000 monthly pin views
- Twitter: 12,600 followers
- Facebook: 125,000 followers
Our proven track record includes successful campaigns with companies in the healthcare, travel, nutritional supplements, makeup and fashion industries. We look forward to introducing your brand to the amazing women in our community!
Please send an email to nathan (at) sixtyandme.com. Nathan looks after our advertising solutions and partnerships and would be happy to work with you.