Are reverse mortgages simply a way for greedy lenders to take the homes of unsuspecting seniors? Or are they a legitimate tool that can help people our age to stay in their homes, while having a better quality of life in retirement? These are the questions that ran through my head as I watched the new American Advisors Group (AAG) commercial, featuring Tom Selleck.
The first wave of Baby Boomers has begun turning 65.
Since their earliest years, Baby Boomers’ vast numbers have allowed them to make a substantial impact on each phase of life as they passed through it. Now, they’re entering the retirement home marketplace.
I’m a member of the club women hate to join — the Widows Club.
When my husband died, it felt like a big part of me died, too. I lost the love of my life and the dreams we shared for our future. All gone in an instant and right after my 60th birthday.
My friend, Tom, published his book for free. I, unfortunately, did not. In this article, I’ll reveal how he did it as well as how much I spent to arrive at the same destination — published author.
Retirement has changed. A lot. Today it is more about transitions, rather than endings; more of a journey rather than a milestone.
It’s interesting to note how governments are universally at pains to promote the employment of the over 50’s. They aim to keep them working as long as possible.
Is this to prevent governments having to pay pensions? Or are they beginning to understand that people over 50, are no longer old? Personally, I think it’s the former.
If you are wondering how to pay off debt in retirement, you’re not alone. According to the latest statistics, people over 65 are struggling with mortgage, credit card and other debt like never before.
It’s no secret that baby boomers are one of the most powerful consumer groups in the world. As a result, marketers are constantly looking for ways to sell to us. Right about now, I can probably hear you saying, “Who cares?” As Seth Godin’s book says, “All Marketers Are Liars.” Why should we care if they know how to market to us?
I am not the only person I know in my sixties who had a bad work experience at the end of their career. One friend was in his hospital bed after cancer surgery when his boss told him he was being forced to retire. Another friend worked for years as a successful paramedic and was then given the worst shifts in attempts to squeeze him out.
Why on Earth would you want to tell advertising agencies how to talk to you? Isn’t marketing to baby boomers something that only companies who want to sell something should care about? Absolutely not!