In previous articles, we have discussed many aspects of selling your handmade items online. First, we started with an explanation of how to improve your crafting skills. Then we discussed how to decide which items to create. In the last article we covered where to sell your items online. And, now, in this final article in our craftpreneur series, I would like to cover how to find customers.
“I am of the firm belief that everybody could write books and I never understand why they don’t.” Beryl Bainbridge
As a writing coach and author, I do understand why. The two main reasons are related: lack of confidence in what they have to say, and not knowing how to start. That is why I set aside time to write a step by step guide that would lead a first-time writer through the whole process of planning, researching, writing, publishing and selling their own book.
A few years ago, I attended a team workshop where we had to write down three things about ourselves that we thought no one else would guess. It’s amazing how people create images in their minds of who you are and what you are capable of doing.
One question that many people ask themselves as they get a little older is, “Who will care for me when I’m old?” People with children do not want to be a burden – and they didn’t have a family for the sake of being taken care of later in life. But, in a sense, children still are a good insurance policy.
Most baby boomers remember the 1969 Apollo 11 moon landing like it was yesterday. In fact, you could argue that this significant event represents much of what is unique about our generation. We saw, during out most pivotal years, that anything is possible. For boomers, the sky, most definitely, was not the limit. For better or for worse, we went on to challenge the status-quo at every stage of our lives.
Have you ever thought about the fact that, for most of our lives, the majority of our friends are “accidental?” When we are children, we choose our friends from among the other kids in our classes. When we join the workforce, our colleagues form the backbone of our social life. When we become parents, our life becomes an intricate dance of sports events, sleep overs camping trips and family dinners.
In many ways, Baby Boomers were the first generation to experience constant technological change. In the 1950s and 60s, household devices focused on convenience and productivity were already well established. In the following decades the rate of change has only accelerated.
Since 1946, when the first baby boomers were born, to today, our generation has seen a lot of presidents. We’ve witnessed war and peace, scandals and, occasionally, true political dignity. Over the last 71 years, we have experienced long periods where “our” party held power – and, we have held our breath while “the other guys” had their time in the sun.
We baby boomers have always had an interest in the world around us. Despite what Millennials and Gen Xers might think, our generation is not out of touch or selfish. Most of us have issues that we care about deeply. We follow important world events. We vote. In short, we care.