Ageism – Are Old Women Their Own Worst Enemies?
We have all seen commercials like this one before… Three older women in an empty restaurant, confused and asking, “Where is the bacon?” I wanted to shout, “Where’s the representation?” Is that how companies think older women should look and behave?
Read MoreTurning 70 and a Few Thoughts About Ageism
My house is on a hillside near the entrance to Wildcat Canyon Park, a beautiful regional park that stretches for miles. I love walking to the park and climbing what we call the ridges. On a clear day, you can reach what you think is the top…
Read MoreEnding Ageism Creatively: Exposing Harmful Stereotypes of Older People
Can you spot the ageism in this headline for a health article in Best Life magazine? 20 Easy Ways to Look a Decade Younger: From Sunup to Sundown, Here’s a Full-Day’s Worth of Hacks to Make Sure You Always Look Your Absolute Best Meg LaPorte says this kind of fear-based marketing aimed at older adults […]
Read MoreFacing Ageism When Looking for Employment After 60? Don’t Stop Looking – Try Temping!
Many of us who are of a certain age find ourselves looking for new employment. The reasons are many and varied. What we all have in common though is the reaction we get when we apply for a new position…
Read MoreAgeism in Healthcare Can Impact Your Quality of Life
Is ageism coloring your choices and behaviors? Does it also impact the healthcare you receive? Attitudes, expectations, and beliefs about aging can impact both personal and healthcare choices for the better or worse…
Read MoreAgeism vs The Wisdom of the Elders
‘Ageism’ is a word first coined in 1969 by American psychiatrist Robert N. Butler. He was referring to systematic stereotyping or discrimination against people because they are old. Through the years, the definition of ‘ageism’ has evolved to mean prejudice…
Read MoreHow Ageism Is Revealed in Family Aging “Scripts”
As a healthy aging writer, speaker and consultant for the past 20+ years, I’ve spent a great deal of time campaigning against ageism and identifying how easily it can creep into our subconscious and influence personal health beliefs and behaviors…
Read More7 Powerful Ways to Fight Ageism… While Getting More from Your Own Life
Do you ever feel like “ageism” is the last “ism” to be socially acceptable? I do! This is a shame, not only because stereotyping and discriminating against any group of people is wrong… but, also because the world is aging. On a practical level, ageism robs society of its connection to the largest and most powerful demographic. So, today, I would like to offer 7 powerful ways to fight back against ageism. Along the way, I hope to give you some ideas for how to get more from your life. Join us for a cup of tea (or coffee) and a chat. And, if you enjoy the show, please tell one friend about us today. Your support means so much to me! Read More
Exploring Ageism in the Beauty Industry… and its Impact on Our Opinions and Habits
When it comes to makeup and skincare for older women, does life imitate art? Or, does art imitate life? This is the question that I found myself pondering as I read Elise Marquam-Jahns’ article on ageism in the beauty industry. Are older women ignored in the beauty industry because most of us have deprioritized these kinds of products? Or, do we cease to care so much about what other people think because marketers aren’t presenting faces and personalities that we can relate to? I just recorded a video on this topic and I hope that you will share your opinion! Join us for a cup of tea (or coffee) and a chat. And, if you enjoy the show, please tell one friend about us today. Your support means so much to me! Read More
6 Interesting Focus Group Findings and How They Relate to the Ageism in the Beauty Industry
My husband will never understand how I can sit in front of the computer for hours at a time watching YouTube makeup videos. But as a makeup artist who specializes in working with women over 55, I find the product reviews offered by YouTubers to be helpful. Read More