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The Top 7 Makeup Techniques, Products and Tools That Make the Biggest Difference

By Elise Marquam-Jahns August 11, 2022

As a makeup artist who specializes in working with those of us over 50 – and who is well over 50 myself – I know first-hand the changes that take place in our facial structure and skin as the decades roll by…

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8 Lies and Myths We’ve Been Told (And Might Believe!) About Makeup After 50

By Elise Marquam-Jahns March 10, 2022

I think today’s topic is one we can all relate to: the many things we’ve read and heard that we should and shouldn’t do regarding the makeup we use after 50. And some of these “shoulds” and “shouldn’ts” are really pervasive in our culture and frankly…

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Best 2021 Makeup and Skincare Products for Over 50 (VIDEO)

By Elise Marquam-Jahns February 24, 2022

I thought it would be fun to take a glance backward and share with you my take on the best skincare and makeup products I tried in 2021 that I think can work especially well for those of us with mature skin. Some of these products I hadn’t tested previously…

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3 Fabulous Makeup Tips for Crepey (aka Crinkly) Eyelids

By Suzanne Blons December 11, 2021

If there was ever a makeup dilemma that can make us scream out loud it’s crepey eyelids. Having had my share of meltdowns while applying eyeshadow to dry, crepey lids…

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The 9 Biggest Makeup Mistakes Those of Us Over 50 Make (#9 Will Surprise You!)

By Elise Marquam-Jahns August 26, 2021

Today I want to share with you nine tips that are especially important for those of us over 50. These tips result from my experience over the past seven years as a professional makeup artist who specializes in helping older women. I’ve worked with hundreds…

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Easiest Ways to Apply Eyeliner for Older Women (VIDEO)

By Elise Marquam-Jahns July 22, 2021

As we all know, eyeliner application can go very wrong, very quickly and we’ve all been down that road. And as the years roll by, eyeliner application can get a bit trickier for us for many reasons: our eyesight often changes over the years…

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Keep Your Skin Safe AND Look Great with These Sunscreen Products That Double as Makeup

By Elise Marquam-Jahns June 10, 2021

Many of us who are over 50 know first-hand how important it is to protect our skin. Does anyone else remember using baby oil as tanning lotion or using UV reflectors to direct more sun toward our body when we were sunbathing? I shudder to think what we…

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Top 13 Game-Changing Makeup Products for Older Women (2 Will Surprise You!)

By Elise Marquam-Jahns April 22, 2021

I’m very excited to share with you today my picks for the makeup products that can absolutely make the biggest difference in how we look – especially for those of us who are over 50. They are game-changers. And I have a pretty good hunch that two of these…

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Pro Makeup Artist Tips for Solving the Top 10 Makeup Challenges for Older Women

By Elise Marquam-Jahns September 11, 2020

As a professional working makeup artist who specializes in helping those of us over 50, I’ve met and worked with hundreds of wonderful women who’ve shared their makeup concerns and challenges with me over the past seven years…

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A Pro-Makeup-Artist Guide to the 10 Most Helpful Beauty Tools for Women 50+

By Elise Marquam-Jahns April 18, 2020

About a decade ago there was a fascinating series of programs on PBS that placed several modern-day families and individuals in a recreated, historically accurate environment…

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