fashion for women over 60
Summer is finally here and, like many women, I am ready to refresh my wardrobe. There’s only one problem. Most clothing for older women is just plain, well… plain.
I’m honestly not sure why designers have such a hard time creating clothing for older women. It seems like, instead of trying to understand our lifestyle goals, they create clothes based on stereotypes. They believe that all we want is comfy flat shoes, longish skirts, baggy sleeves and stretchy pants with elastic band waists.
Women in their 60s might remember a song by Brian Hyland that expressed a challenge that we still face today. “Itsy, bitsy, teenie weenie yellow polka dot bikini,” captured the terror that many women feel when they think about wearing a bathing suit in public. It was funny at the time, but, as we get a little older, many of us become especially sensitive to our body image. We still love going to the spa and enjoy visiting the beach with our friends and family, but, many of us feel nervous about showing our bodies in public.
Fashion Weeks around the world receive an enormous amount of media attention. The models are tall, slinky and size 2; the designers talented, visionary and bold. The audience is made up of wealthy, young women, who aspire to live in a world where clothes define a lifestyle and show social status. Watching these glamorous runway shows, you would think that fashion is only for women under 30. The surprising reality, revealed by recent research by Kantar Worldpanel, is that women over 50 spend £7-billion ($11.6-billion) a year on fashion.
Innovation moves fast these days and we have made tremendous progress in industries like healthcare and technology – look at how much our lives have been transformed by smartphones and social media, and look at how many “miracle” cures now exist for diseases which once were fatal. However, it seems like even with all of the innovation in certain industries, some items have not really evolved over time. For example, based on my experience and observations shopping at the department store, I would have guessed that store mannequins had remained virtually unchanged for years.
“I don’t have anything to wear”. We’ve all said it. As women who care about being stylish and attractive, we love to constantly reinvent our style and create a new looks for special occasions. But, who has the time, or money for that matter, to buy a new outfit for every occasion? Certainly not me. That’s why I have come to love the art of accessorizing.
One of the most elaborate myths that the fashion world believes is that women over 60 don’t care about style. Admittedly, it’s true that older women put a priority on comfort and quality over trendy looks. However, inside every 60-year-old woman is an individual that wants her clothing to be an expression of her personal values and character.
When I lived in Dallas, Texas, I was always fascinated by a shop called The Purple Store that proudly announced “Everything we sell is purple!” From Christmas decorations to clothes, mugs to watches, they were totally committed to purple lovers everywhere. So, I couldn’t help smiling when I heard that Radiant Orchid, a beautiful soft purple, has been chosen as the Color of the Year 2014 by Pantone.
Winter can be a difficult time of year for fashion – often it seems like women spend the entire winter season bundled up under many layers of scarves, hats, heavy boots and puffy coats. Fortunately, if you want to preserve your sense of beauty and style even during the bleakest weather of the year, there are a variety of options for cozy clothing and winter accessories for women that keep the fun of fashion alive – without busting your budget.
There’s an old saying, “Boys don’t make passes at girls who wear glasses.” How ridiculous, by the way – many of the most attractive and stylish women I’ve ever known in my life have worn glasses. And lots of men prefer women who wear glasses – but that’s another story.
The truth is, wearing glasses has become more
Get ready to be inspired by Judith Boyd, my guest in this episode of the Sixty and Me show. Judith is a 70 year old blogger whose site “Style Crone” expresses her passion for style and fashion in the lives of older women. We discuss her use of the word “crone” to represent an authentic, powerful and adventurous woman. For her, a “crone” is a wise woman who expresses her life experience and love in the style she creates with her clothing, accessories and attitude.
We discuss fashion for older women, including