fashion for women over 60
I’m not a big fan of the labels that society attaches to women’s bodies and neither was fashion expert, Melanie Payge, when we met in Milan to film our series of fashion videos for older women. On the other hand, the fact is, when it comes to purchasing clothes, women really do face unique challenges based on their body types.
The first step to looking great after 60 is to accept your body type. Only then will you be able to apply Melanie’s advice and find a look that is perfect for you.
Do you have a passion for fashion? The unfortunate truth is that, the more you follow the latest trends, the more fashion mistakes you are likely to make in your 60s. Instead of focusing on timeless fashion principles, your attention is fixed on short-term fads that don’t play to your strengths as a beautiful and confident older woman.
When I interviewed fashion expert, Melanie Payge, for our fashion for women over 60 video series, she explained 5 of the most common mistakes that older women make. As always, her advice was direct, honest and extremely valuable. I hope you agree! Here’s her advice…
Be honest. How many times have you purchased something just because you “loved the color”? Other than fit, one of the first things that we look at when choosing a new item of clothing is the color. Unfortunately, as we age, our skin changes and many of the colors that looked great on us when we were younger no longer make us sparkle.
As a part of our fashion for women over 60 video series, personal stylist, Melanie Payge and I discussed several tips for choosing colors that make us look our best. Several of her recommendations surprised me and I hope you find them useful too!
Summer is finally here and, like many women, I am ready to refresh my wardrobe. There’s only one problem. Most clothing for older women is just plain, well… plain.
I’m honestly not sure why designers have such a hard time creating clothing for older women. It seems like, instead of trying to understand our lifestyle goals, they create clothes based on stereotypes. They believe that all we want is comfy flat shoes, longish skirts, baggy sleeves and stretchy pants with elastic band waists.
Women in their 60s might remember a song by Brian Hyland that expressed a challenge that we still face today. “Itsy, bitsy, teenie weenie yellow polka dot bikini,” captured the terror that many women feel when they think about wearing a bathing suit in public. It was funny at the time, but, as we get a little older, many of us become especially sensitive to our body image. We still love going to the spa and enjoy visiting the beach with our friends and family, but, many of us feel nervous about showing our bodies in public.
Fashion Weeks around the world receive an enormous amount of media attention. The models are tall, slinky and size 2; the designers talented, visionary and bold. The audience is made up of wealthy, young women, who aspire to live in a world where clothes define a lifestyle and show social status. Watching these glamorous runway shows, you would think that fashion is only for women under 30. The surprising reality, revealed by recent research by Kantar Worldpanel, is that women over 50 spend £7-billion ($11.6-billion) a year on fashion.
Innovation moves fast these days and we have made tremendous progress in industries like healthcare and technology – look at how much our lives have been transformed by smartphones and social media, and look at how many “miracle” cures now exist for diseases which once were fatal. However, it seems like even with all of the innovation in certain industries, some items have not really evolved over time. For example, based on my experience and observations shopping at the department store, I would have guessed that store mannequins had remained virtually unchanged for years.
“I don’t have anything to wear”. We’ve all said it. As women who care about being stylish and attractive, we love to constantly reinvent our style and create a new looks for special occasions. But, who has the time, or money for that matter, to buy a new outfit for every occasion? Certainly not me. That’s why I have come to love the art of accessorizing.
One of the most elaborate myths that the fashion world believes is that women over 60 don’t care about style. Admittedly, it’s true that older women put a priority on comfort and quality over trendy looks. However, inside every 60-year-old woman is an individual that wants her clothing to be an expression of her personal values and character.
When I lived in Dallas, Texas, I was always fascinated by a shop called The Purple Store that proudly announced “Everything we sell is purple!” From Christmas decorations to clothes, mugs to watches, they were totally committed to purple lovers everywhere. So, I couldn’t help smiling when I heard that Radiant Orchid, a beautiful soft purple, has been chosen as the Color of the Year 2014 by Pantone.