Andrea Pflaumer, author of the Amazon best-selling book Shopping for the Real You, writes and blogs from her home in Northern California. Her first online course in the Fashion Perfection series is entitled: Discovering Your Inner Style: An Adventure in Dressing Authentically.

Latest Posts By Andrea Pflaumer

3 weeks ago

Does Our Style Change as We Age?

You might feel that the pandemic has accelerated the changes you see in the mirror. If you haven’t seen your friends for a year, it can be a bit of a shock to discover just how much they might have changed. Recently, I wrote to check in on a friend…

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2 months ago

Swimwear Options for Women Over 60

The subject of swimsuits creates anxiety for a lot of women. Time and gravity do take their toll. And waistlines disappear. So let’s look at some of the trends in swimsuit fashion and consider how they might work for different body types…

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3 months ago

Finding Fashion Deals After 60: When Is a Bargain Not a Bargain

Unless you are hyper vigilant about your spending habits or living on a tight budget you’ve probably had the experience of buying something you didn’t expect to buy simply because you found it on sale. Now…

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3 months ago

Teaching Style to Your Grandchildren: Fun Shopping with the Next Generation

Not all that long ago, women over 60 were relegated to the hinterlands of style. Phrases like “dressing like your grandma” or “dressing like an old lady” were the unkindest dig one could make about someone’s attire…

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4 months ago

Does “Pastel” say “Old Lady?”

How many of us carry memories of our grandmothers – or other elders – wearing knit (often hand-knit) pastel cardigans, their homes filled with dried flower arrangements, cut glass candy dishes filled with hard candies, the aroma of scented…

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5 months ago

Spring’s “Girly” Styles: Would You Wear Them?

Maybe it’s because of world tensions. Maybe it’s because we’re just tired of looking frumpy. But fashion this spring seems to have done a one-eighty. Oh, yes, you will still see the more masculine and aggressive exaggerated shapes and styles…

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6 months ago

How to Shop for Clothes When Stores Cater to Younger Women?

The most common lament I hear from every older woman is that the new styles are just not suited to us. They are designed for a younger demographic. Unfortunately, this has always been the case. It’s simply driven by the fact that most of the dollars spent…

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8 months ago

Pantone’s Color of the Year for 2022: Very Peri!

Pantone has just announced its Color of the Year for 2022 and it’s called Very Peri, as in Periwinkle! Well, that’s a hopeful sign. The very name has a wink in it! And a good description of the color might trigger some sweet memories for those of us…

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9 months ago

Shopping Challenges – And Solutions – For Petite Mature Women

Let me just start by saying, I feel your pain. On a good day I measure 5’1”. And here’s a little FYI to clothing manufacturers: the average height for women in both the US and the UK is 5’3” or 161.6 cm. So designers, you’re missing a HUGE demographic!

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9 months ago

Hippie Trends That Are Back! Can Women Over 60 Wear Them?

In fashion this year we are seeing a return to some of the hippie trends of our past. Maybe after all the restrictions and shutdowns and social turmoil, we’re longing for the freedom and hope we felt in the 60s that was reflected…

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