Andrea Pflaumer, author of the Amazon best-selling book Shopping for the Real You, writes and blogs from her home in Northern California. Her first online course in the Fashion Perfection series is entitled: Discovering Your Inner Style: An Adventure in Dressing Authentically.

Latest Posts By Andrea Pflaumer

1 month ago

Pantone’s Color of the Year for 2022: Very Peri!

Pantone has just announced its Color of the Year for 2022 and it’s called Very Peri, as in Periwinkle! Well, that’s a hopeful sign. The very name has a wink in it! And a good description of the color might trigger some sweet memories for those of us…

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2 months ago

Shopping Challenges – And Solutions – For Petite Mature Women

Let me just start by saying, I feel your pain. On a good day I measure 5’1”. And here’s a little FYI to clothing manufacturers: the average height for women in both the US and the UK is 5’3” or 161.6 cm. So designers, you’re missing a HUGE demographic!

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2 months ago

Hippie Trends That Are Back! Can Women Over 60 Wear Them?

In fashion this year we are seeing a return to some of the hippie trends of our past. Maybe after all the restrictions and shutdowns and social turmoil, we’re longing for the freedom and hope we felt in the 60s that was reflected…

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2 months ago

Do We Really Need More Clothes? Is Fashion Over 60 About Quality or Quantity?

Recently, a client asked me to go through her husband’s closet with her to see what he had selected to discard. Her husband commented, “My polo shirts alone will last me for the rest of my life.” I was quite taken aback. I had never thought about…

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3 months ago

Practical Fall Fashion for Active Mature Women (VIDEO)

The seasons are a-changing and that can be mood-elevating… or depressing, depending on how you feel about the fall. At the very least, it’s a time when you might be connecting with family and friends again, and that’s always (well, usually) mood elevating…

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4 months ago

Boost Your Fun Meter When a Bad Hair Day Strikes! Wear Headbands! (Video)

You know those days: one piece of hair sticks out awkwardly; what is supposed to be full on the top or sides lies flat; the curl goes in the wrong direction on one side; your hair just looks like a limp dishrag. Stylish women understand that our hair is our crowning glory…

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5 months ago

Too Lazy to Shop for Clothes? You Are Not Alone!

My question is: Why do you think of yourself as lazy? Often, what we think is laziness is just a natural response to uncertainty or insecurity. The entire fashion industry is based on insecurity. The entire fashion industry is based on insecurity…

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5 months ago

Best Buys You Can Find at the End-of-Summer Sales

Except for those few (ahem) unusual individuals, most of us just want to scream when ads for fall and winter clothes start popping up in early August. Note to retailers: most normal people are still relishing their last fleeting days of warmth…

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6 months ago

Enjoying the Rest of Our Summer – With Fun Accessories

I don’t know about you, but I want my summer back! My REAL summer. Not the abbreviated, still-slightly-scary lockdown summer. I want that beach vacation! I want that stroll through St. Peter’s Square in my sandals and flowing sundress…

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6 months ago

Does Our Style Change as We Age?

You might feel that the pandemic has accelerated the changes you see in the mirror. If you haven’t seen your friends for a year, it can be a bit of a shock to discover just how much they might have changed. Recently, I wrote to check in on a friend…

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