Andrea Pflaumer, author of the Amazon best-selling book Shopping for the Real You, writes and blogs from her home in Northern California. Her first online course in the Fashion Perfection series is entitled: Discovering Your Inner Style: An Adventure in Dressing Authentically.

Latest Posts By Andrea Pflaumer

2 years ago

Welcoming the 2020s! What Fashion Has in Store for Women Over 60

If you’re the kind of person who hangs on to favorite clothing items from your youth – fringe from the 70s, utility jumpsuits from the 80s, boyfriend blazers from the 90s – you’re in luck. What’s old is new again…

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2 years ago

Why Are Women Over 50 Still Insecure About How They Look?

Last spring, I began interviewing women over 50, 60, 70 and 80 for a video series about the importance of staying visible as we age. It was the most challenging project I had ever done. For one thing, becoming visible – on camera – myself, at nearly 70…

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2 years ago

Downsizing in Retirement: Purging My Closet, Office and Bathroom and Learning to Breathe Again

I love the change of seasons because it gives me an opportunity to do one of my favorite things: purge my closet. The good thing about purging one’s closet at the beginning of the season is that the things you get rid of are still wearable by someone else. Read More

2 years ago

5 Trendy Fall Accessories to Make a Mature Woman Bloom This Season

When the weather turns chilly, we have a tendency to throw on anything – or everything – that will simply keep the elements at bay. The challenge, though, is how to do that without looking like an overstuffed sofa…

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2 years ago

Throwback Fashions Are Hot for Women Over 60 This Autumn

We typically expect autumn to be the season when we pack away our linens and break out more of our traditional comfortable woolies in familiar neutrals, with the occasional bright pink or spring green cashmere thrown in just for fun. We wear them with wool pants, dark pencil skirts or plaids. Read More

2 years ago

6 Knit Wear Pieces that Don’t Scream “Old Lady” (Photos)

The time is approaching to break out the woollies! For those of us in the northern hemisphere, the days are getting shorter and the nights are getting cooler. That means we get to cozy up around the fireplace…

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2 years ago

What Older Women Can Learn from Iris Apfel About Fashion… and Life!

Before 96-year-old Iris Apfel made a splash on social media just over five years ago, hardly anyone had ever heard of her. Today she is almost a household name among fashionistas, influencers, and lovers of life…

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2 years ago

Teaching Style to Your Grandchildren: Fun Shopping with the Next Generation

Not all that long ago, women over 60 were relegated to the hinterlands of style. Phrases like “dressing like your grandma” or “dressing like an old lady” were the unkindest dig one could make about someone’s attire…

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2 years ago

5+ Comfortable and Stylish Spring Shoes for Women Over 50

If we’re talking about comfortable and stylish shoes, we need to say something right off the bat. The “slides” have to go. Read More

3 years ago

4 Ways to Bling Up Your Holiday Attire: Advice for Mature Women with Style

In the Northern Hemisphere, this is the darkest time of the year. So, naturally, we want to bring in the light! And what better way to do that than with a little sparkle and shine for the holidays? Read More