Small Business

There was a time when I felt sure that I would continue working until age 70 or beyond. In fact, I often joked that one day I would simply resign from my job at the nursing home where I worked as an RN and move myself into the assisted living…

Traditional jobs are no longer the sole source of income for many. According to a recent Bankrate study, more than 44 million Americans are engaged in some type of ‘side hustle’ income endeavor…

When you learn to blog the right way, you can serve your audience and help your content rise through the rankings to the first page of Google, regardless of the nature of your business. As search engines get smarter…

When branding your small business, you will not only have to decide on brand colors, logos, and images, but you will have to create a brand voice in which you will speak to your audience…

Shortly after Karen and I decided to launch a business together, she put some temporary brakes on it. Whereas for me this next stage was just a pivot in direction for my freelance writing career…

Many of us do not even consider stopping work as an option in retirement. We may plan to work in a different way, different hours, or even utilizing totally different skills. I find exciting the notion that many of us decide to use this opportunity…

Perhaps one day in the near future, Covid will peter out through vaccinations and less virulent strains. However, the way we do business has been forever altered. We have realized that remote work and e-Commerce stores are not only less…

In a previous post, I wrote about how to find your website’s Alexa score to see if you’re getting good traffic. My advice was, don’t panic if your score isn’t so impressive. Rather, use it as a baseline to measure progress…

Do you have a passion in life? Something that keeps you ticking? Maybe you have more than one. According to Dr. Alison Block, “a passion is something you want to dig into more deeply…

These days, branding is a word that is bandied about freely. Everyone, from celebrities to wanna-be influencers, is trying to brand themselves or their business. You may be thinking, that’s okay for famous people or big businesses but what about…