Small Business

Perhaps one day in the near future, Covid will peter out through vaccinations and less virulent strains. However, the way we do business has been forever altered. We have realized that remote work and e-Commerce stores are not only less…

In a previous post, I wrote about how to find your website’s Alexa score to see if you’re getting good traffic. My advice was, don’t panic if your score isn’t so impressive. Rather, use it as a baseline to measure progress…

Do you have a passion in life? Something that keeps you ticking? Maybe you have more than one. According to Dr. Alison Block, “a passion is something you want to dig into more deeply…

These days, branding is a word that is bandied about freely. Everyone, from celebrities to wanna-be influencers, is trying to brand themselves or their business. You may be thinking, that’s okay for famous people or big businesses but what about…

These days it is not uncommon to make a career change mid-life. Many people in their 50s – and even into their 60s – are asking themselves, “What do I want to be when I grow up?” The numbers of those 60+ having to continue…

Working from home can be a mixed blessing for those of us old enough to have finally finished with putting on those high heels every day and going in to the office (or shop, or wherever) to work. Maybe you like not having to get dressed up, being able…

Is this because necessity is the mother of invention, or is it simply that the number of 55-64-year-olds is on the rise? According to the U.S. Census Bureau, the number of women-owned firms also increased two-and-a-half times the national average…

Your money style, whatever it may be, can be helpful, but it can also block your progress. Oftentimes we cling to beliefs about money without even thinking about why we hold them…

Along with the benefits of being a freelancer, or running your own small business, come some aggravating problems. These hassles will occasionally occur, so you should be ready for them. Here are my solutions to the most common issues…

Now that you have decided to start your little business selling your products, it is time to address how you are going to set up your marketing plan. Up till now, you have been doing your hobby for fun and perhaps selling a few items…