Small Business

Increasingly, we see the 50+ generation turning their hand to running their own business. For some, it is because ageism has blocked their access to mainstream employment, but for the vast majority…

Sometimes inspiration comes from unexpected places. One morning, I was working on this post, but the concepts weren’t gelling. Rounds of writing, editing, deleting and starting again from scratch ensued…

It’s become very common for the 60+ crowd to finally carve out the time to begin the home business they were afraid to try in their younger years or to monetize a hobby or passion. Very likely, they will be working from home, and as exciting…

My friend Tom managed to self-publish his book for free. I, unfortunately, did not. In this article, I’ll reveal how he did it as well as how much I spent to arrive at the same destination – published author…

The obvious strength that older entrepreneurs bring to the business table is the stash of skills and knowledge acquired and built up over a 40-year career. But what are the secret weapons…

There was a time when I felt sure that I would continue working until age 70 or beyond. In fact, I often joked that one day I would simply resign from my job at the nursing home where I worked as an RN and move myself into the assisted living…

Traditional jobs are no longer the sole source of income for many. According to a recent Bankrate study, more than 44 million Americans are engaged in some type of ‘side hustle’ income endeavor…

When you learn to blog the right way, you can serve your audience and help your content rise through the rankings to the first page of Google, regardless of the nature of your business. As search engines get smarter…

When branding your small business, you will not only have to decide on brand colors, logos, and images, but you will have to create a brand voice in which you will speak to your audience…

Perhaps one day in the near future, Covid will peter out through vaccinations and less virulent strains. However, the way we do business has been forever altered. We have realized that remote work and e-Commerce stores are not only less…