Now that you have decided to start your little business selling your products, it is time to address how you are going to set up your marketing plan. Up till now, you have been doing your hobby for fun and perhaps selling a few items/services here and there.
Why is it that time seems to fly now that we’re 60 or 70 or 80? I’m often amazed when a wedding, the death of friend or a move to a new city was 20 or 30 years ago. Heavens, it’s already 2018! What happened to 2017?
Turning a favorite hobby into a business venture sounds like a good idea, right? After all, you have been involved in your hobby for several years. Everyone thinks your work is wonderful and would love to have one of your inspiring creations.
During my first year of self-employment I earned $13,000. I lived on ramen noodles and peanut butter and turned down social outings because I couldn’t afford a glass of wine. It was one of the best years of my life.
It’s become very common for the 60+ crowd to finally carve out the time to begin the home business they were afraid to try in their younger years or to monetize a hobby or passion. Very likely, they will be working from home, and as exciting as this is, there are a few things to be wary of.
Sometimes inspiration comes from unexpected places. One morning, I was working on this post, but the concepts weren’t gelling. Rounds of writing, editing, deleting and starting again from scratch ensued.
Are you naturally inquisitive? Do you love to learn? I certainly do. From my perspective, it makes life much more interesting. Health experts are currently telling us that learning something new every day, whatever our age, keeps us healthy.
Despite my long career in business, I suffered a major case of entrepreneurial amnesia. All the good advice I gave clients during my 35-year business career flew out the window when I started my own business.