Andrea Pflaumer, author of the Amazon best-selling book Shopping for the Real You, writes and blogs from her home in Northern California. Her first online course in the Fashion Perfection series is entitled: Discovering Your Inner Style: An Adventure in Dressing Authentically.

Latest Posts By Andrea Pflaumer

9 months ago

Do We Really Need More Clothes? Is Fashion Over 60 About Quality or Quantity?

Recently, a client asked me to go through her husband’s closet with her to see what he had selected to discard. Her husband commented, “My polo shirts alone will last me for the rest of my life.” I was quite taken aback. I had never thought about…

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10 months ago

Practical Fall Fashion for Active Mature Women (VIDEO)

The seasons are a-changing and that can be mood-elevating… or depressing, depending on how you feel about the fall. At the very least, it’s a time when you might be connecting with family and friends again, and that’s always (well, usually) mood elevating…

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11 months ago

Boost Your Fun Meter When a Bad Hair Day Strikes! Wear Headbands! (Video)

You know those days: one piece of hair sticks out awkwardly; what is supposed to be full on the top or sides lies flat; the curl goes in the wrong direction on one side; your hair just looks like a limp dishrag. Stylish women understand that our hair is our crowning glory…

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12 months ago

Too Lazy to Shop for Clothes? You Are Not Alone!

My question is: Why do you think of yourself as lazy? Often, what we think is laziness is just a natural response to uncertainty or insecurity. The entire fashion industry is based on insecurity. The entire fashion industry is based on insecurity…

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1 year ago

Best Buys You Can Find at the End-of-Summer Sales

Except for those few (ahem) unusual individuals, most of us just want to scream when ads for fall and winter clothes start popping up in early August. Note to retailers: most normal people are still relishing their last fleeting days of warmth…

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1 year ago

Enjoying the Rest of Our Summer – With Fun Accessories

I don’t know about you, but I want my summer back! My REAL summer. Not the abbreviated, still-slightly-scary lockdown summer. I want that beach vacation! I want that stroll through St. Peter’s Square in my sandals and flowing sundress…

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1 year ago

Tired of Buying New Clothes? Look Good in the Ones You Already Have!

When we see models come down the runway, by design the first thing we notice is what they are wearing. The designers want the clothes to take center stage. That’s why they pick tall, thin and mostly very young models who act as human “hangers”…

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1 year ago

When Should You Give Away Your Jewelry? (VIDEO)

My mother had a fabulous collection of what is now called “fashion” jewelry, much of it acquired through her sister’s costume jewelry company. One of the greatest thrills of my childhood was walking through the aisles of stacked wooden drawers at my aunt’s…

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1 year ago

Do Your Clothes Spark Joy After 50? (Do They Have to?)

A lot of people, including myself, have fallen hard for the “Konmari” craze. In case you’ve been hiding under a rock, the trend – which has spread like wildfire – is the result of the enormous success of Marie Kondo’s best-selling book, The Life-Changing Magic…

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1 year ago

Embrace Staying Young at Heart After 60…Through Fashion!

Actress and model Isabella Rossellini told a story a few years ago about an incident that occurred with her while she was perusing items at an antique store. As she turned a corner, she suddenly caught sight of what she described as “an old woman…”

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