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5 Reasons to Start Selling Your Business Today

By Steve Juetten December 21, 2024 Managing Money

You’ve just finished another long day, and not for the first time, you wonder: “Am I ready to move on?” It’s a question many small business owners grapple with, often pushing the answer into the future. After all, your business is more than just a job – it’s a reflection of years of dedication, late nights, and personal sacrifice. But if you’re already asking the question, it might be time to act.

Here are five compelling reasons to start the process of selling your business today.

1. The Market Is Right, Right Now – And You Don’t Want to Miss Out

Markets change in the blink of an eye. Today we have relatively favorable conditions: interest rates on the decline, inflation under control and high interest in good businesses. These won’t last forever. If you wait, you risk missing the peak of your business’s value.

The emotional weight of hindsight can be heavy. Imagine looking back a year from now, wishing you had acted when the time was right. Don’t let regret be part of your story. Selling now gives you the confidence that you seized the moment at its best.

2. Selling Takes Longer Than You Think – And That’s Okay

The journey to sell your business isn’t a quick sprint; it’s a marathon. It takes months to prepare, market, and negotiate a successful sale. Starting now ensures you have the time to do it right. Emotionally, this means less stress and more control.

When you start early, you can navigate the process without feeling rushed. This time is also an opportunity to savor the transition, honor your clients/customers, engage with your employees and contractors, and prepare yourself for what’s next.

3. Business Value May Decline Over Time – And That’s Hard to Accept

You’ve worked hard to build something valuable, but business value isn’t static. As I metioned in #1 above, market trends can worsen, competition can get stronger, and industry changes can all diminish your business’s worth over time. This decline can feel personal, like watching a beloved creation lose its shine. Acting now allows you to preserve the pride in what you’ve built and sell at a point where its value reflects your hard work.

4. Health and Energy Aren’t Guaranteed – And You Deserve to Sell on Your Terms

This one was hard for me. As you know, running a business takes stamina – both physical and mental. While you might feel fine today, life has a way of throwing curveballs. Many owners wait until they’re burned out or facing health challenges before selling, which can make the process even more overwhelming.

Selling while you’re still energized ensures that you can tackle the complexities of the sale with clarity and purpose. It’s an emotionally empowering choice that puts you in control of the timeline, rather than letting circumstances dictate it for you.

5. Life After the Sale Awaits You – And It’s Time to Embrace It

This is my favorite reason (probably because I’m done with the sale of my business). What’s waiting for you after the sale? Maybe it’s the chance to travel, spend time with family, start a new venture, or simply enjoy the freedom of knowing your hard work has paid off. Whatever your next chapter looks like, it can only begin after you’ve closed this one.

Holding onto your business out of fear or uncertainty keeps you stuck. By starting the process now, you move closer to that new beginning (what I like to call “the promised land.”) You deserve to dream big and turn those dreams into reality.

Take the First Step Today

The question isn’t just, “Am I ready to move on?” It’s also, “What’s waiting for me on the other side?” The best way to answer that is to take the first step today. The future you’re dreaming about is closer than you think.

Let’s Have a Conversation:

What’s holding you back from starting to sell your business today? Please make a comment and share your thoughts. And, if you’d like a sympathetic ear to listen to where you are in your journey to what’s next after your business sells, please contact me. I love to talk with business owners who are ready to take their next steps in the journey.

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Pastelholic

I’m a sole proprietor(fine artist) working from home. I have equipment that would be useful for an artist or custom picture framing professional. The equipment is too heavy for me to move and very specific to my industry. I could try selling the equipment piece by piece but it might be better to sell it all together. Most of it is in excellent condition. But the business has changed since the time I started, and I’m not sure how many picture frame shops are starting up these days. Sometimes you are in a business that isn’t easy to sell. I don’t have employees. There used to be companies that would act as middlemen, buying the equipment and selling it. They had the contacts and staff to devote to that process. There are online opportunities but those aren’t necessarily the answer. When I’m ready, I will try those. I’m 62 and feeling like the time is coming. Most of the people I knew in the business have already retired. New frame shops seem to be part of other stores, like Michael’s. I’m not really sure who to talk to about this in my area. I think a commercial realtor might be a start but I may just work my local contacts as best as I can. Sigh. The whole thing seems exhausting.

The Author

Steve Juetten is the exit wizard for small to medium size business owners. He’s the secret sauce to supercharge effective and profitable business exits through careful planning and nimble execution. Steve is a go-to collaborator to his fellow entrepreneurs looking to win on the way out. Download his free report “Business Exit Made Simple.”

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