These days, marketing a service is about establishing your presence and building trust on the Internet. In the past, you would demonstrate your product to an audience and they decided whether they wanted to purchase or not. Now there is little face-to-face contact as we cross global borders.
Why is it that people are reluctant to plan for retirement? The average person spends more time planning an overseas holiday than they do retirement.
Is it because the word retirement conjures up images of growing old and dying? Or do we minimize the importance of planning because we perceive retirement as an eternal holiday?
Last month I wrote about the slippery slide to being overwhelmed when dealing with the world wide web. This time I would like to talk about the benefits as I see them, of using the web to promote your business.
When I introduce myself as a retirement coach, I find many people either steer the conversation away or tell me why they are not going to retire.
The gig economy? What is that? It is simply a technical word for the economy that absorbs a number of part-time and flexi-time workers into employment on a contractual basis, via the Internet.
An asset is something that you own, you get to use it and it brings benefits. Assets can also depreciate if they are neglected.
Most of us do not stop to reflect on how entwined our identity is with our work roles. Have you noticed how people meeting you for the first time tend to start a conversation by asking what you do?
The term retirement dates to 1889, and is rapidly becoming an obsolete term. It was first used for soldiers who were pensioned off during the reign of Otto von Bismark in 1889. In that century men were expected to live two years after turning 65.
This weekend, I had reason to look at the statement “finding purpose in retirement.” It is a statement I find myself using often.
For many, finding purpose points to finding the deep spiritual meaning of life which may not seem relevant when used in the context of retirement. This is why I would like to look at it more carefully.
In our parents’ days, people simply left the job they had held most of their lives and moved onto permanent vacation when they retired. But then, most of them never lived the additional 25 to 30 years anticipated for many of us boomers.