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Steve Juetten is the exit wizard for small to medium size business owners. He’s the secret sauce to supercharge effective and profitable business exits through careful planning and nimble execution. Steve is a go-to collaborator to his fellow entrepreneurs looking to win on the way out. Download his free report “Business Exit Made Simple.”

Latest Posts By Steve Juetten

1 year ago

5 Reasons to Start Selling Your Business Today

You’ve just finished another long day, and not for the first time, you wonder: “Am I ready to move on?” It’s a question many small business owners grapple with, often pushing the answer into the future. After all, your business is more than just a job – it’s a…

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1 year ago

Understanding Your Buyer’s Perspective: The Key to Selling Your Business Successfully

If you’ve read some of my other posts on SixtyandMe, you know one of my core beliefs about selling a small business: it doesn’t matter what you think your business is worth; it only matters what someone is willing to pay for it. Thus, the…

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1 year ago

Navigating the Emotional Rollercoaster of Selling Your Small Business: A Roadmap from William Bridges’ “Managing Transitions”

Selling your small business is more than a financial transaction – it’s an emotional journey. A business owner who’s been through that ordeal knows the feelings that arise: identity loss, the overwhelming urge to just “get it done,” and excitement mixed with…

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1 year ago

The Importance of Confidentiality: Part 2 – How to Maintain Confidentiality and When to Inform Key Stakeholders

When I sold my business several years ago, keeping clients and employees in the dark during the sales process was emotionally draining and a challenge from a practical standpoint. I knew keeping a lid on things was crucial and, at the same time, I wanted…

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1 year ago

The Importance of Confidentiality When Selling Your Small Business: Part 1 – Risks, Benefits, and Challenges

When I sold my business several years ago, keeping it confidential kept me up most nights. I was equally concerned about keeping clients in the dark and our team from feeling betrayed when they found out. However, I knew I’d need to let all key stakeholders…

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1 year ago

Are You Confident You Would Receive a Good Offer for Your Business?

The number one reason a business doesn’t sell is because the owner places an un-realistically high value on her business. Think of it like you’re selling a house. You have wonderful memories created in the house. It’s served you and your family…

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2 years ago

What You Need to Know About Taxes When Selling Your Business

Selling your small business comes with several tax implications, depending on factors like the sale structure and the nature of the assets involved. To get an overview of key tax issues, I spoke with Adrienne Stewart, CPA/ABV, a senior manager at Larson Gross…

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2 years ago

How Do I Find a Buyer for My Business?

Once you decide it’s time to exit your business, there are three preliminary steps for you to prepare your business for a sale. After you’ve gone through these phases, the next stage is finding a buyer. Here are nine ways to find potential buyers for your business…

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2 years ago

How Long Will It Take to Sell My Business

This is often the second question a business owner asks me (after “How much is my business worth?”). I understand the concern. Once a business owner decides to exit her business – or at least consider the possibility of exiting – she wants to know when the exit…

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2 years ago

Two Business Goals with Different Lessons

I’m working with two business owners who are at different points on their exit journey. Owner #1 just completed her business exit readiness review and wants to sell her business in about three years. She is in the “fix up” phase. Owner #2 is selling…

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