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Boomerly Launches to End Loneliness After 50

By Sixty and Me June 05, 2015 Health and Fitness


Boomerly, a new discovery and messaging service that helps older adults to build meaningful friendships with people who share their interests, launched today.

Zug, Switzerland, June 5, 2015 – Sixty and Me, one of the largest online communities of baby boomer women, today announced the public availability of their new online service, Boomerly, at

Boomerly will help older adults to build meaningful friendships with like-minded people. It will address the major issue of loneliness, which is aggravated by changing social circumstances in our 50s and 60s.

The service, which is free to use, was built based on the direct feedback of over 2,000 baby boomers, who shared their thoughts on friendship, loneliness and intimacy after 50.

Boomerly was built from the ground up to be easy to use. The service automatically creates each user’s profile, helps them to find people who share their goals and interests and even suggests things to talk about. This allows people to focus on the fun part – reaching out and making new friends via a secure messaging system.

Boomerly is differentiated from other services in the following ways:

Free to use. Users don’t need to pay a monthly fee to use the service or send messages.

Easy to setup. Creating a Boomerly profile takes less than 5 minutes. The service’s profile completion process doesn’t require users to type a single word or upload a photo.

Global reach. Friendship has no limits and neither does Boomerly. With members from around the world, users will be connected with people who are like them, no matter where they live.

Many ways to connect. When users find someone they want to talk with, they can start a chat session. If they are not quite ready for a conversation, but, want to send a friendly hi, they can send a “hug.” If they want to talk with someone right now, they can give “Speed Chat” a try.

Real people. Great friendships are built on honesty and trust. That’s why Boomerly requires members to use their real names. It also offers an optional verification service.

Margaret Manning, Founder of Boomerly, commented, “Over the last 2 years, we have been listening closely to our Sixty and Me community. During this time, we heard again and again that making friends as an adult is challenging. After decades raising children and navigating careers, our future is less than clear. Our generation is struggling with divorce, forced retirement, changing family circumstances and a perceived lack of purpose. As the social ties that we relied on in the past fade, we need a new way to build meaningful friendships. Now, with Boomerly, older adults have a tool that will help them to make these vital connections and improve their lives.”

Boomerly was created by a team of ex-Microsoft, Siemens and Electronic Arts employees. Previously, the cross-generational team launched Sixty and Me, a community of over 100,000 baby boomer women. Building on their experience with Sixty and Me, the team now wants to address the important social issue of loneliness after 50.

Starting today, people over 50 who want to build meaningful friendships can sign up for a free Boomerly account.

About Sixty and Me LLC

Sixty and Me is an online community of over 100,000 baby boomer women, dedicated to helping people to get more from life after 50. Through its inspirational content, the company helps older adults to live happier, healthier and financially secure lives. The company also operates, an online service that helps older adults to build meaningful friendships.


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The Author

Sixty and Me is a community of over 500,000 women over 60 founded by Margaret Manning. Our editorial team publishes articles on lifestyle topics including fashion, dating, retirement and money.

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