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8 Fun Ways to Take Your Makeup Look to the Next Level for the Holidays Using Drugstore Makeup

Does it seem to you – like it seems to me – that the period between mid-October and the winter Holidays goes at supersonic warp speed? The Holidays are – indeed – fast approaching so today I thought we might have some fun looking at 8 different ways we can add a special touch to our makeup routine to make it Holiday worthy.

Now I don’t think any of us will use all of these techniques, but I hope you might enjoy adding one or more of these techniques to your normal routine to take your look up a notch and feel even more beautiful. As an over 60 makeup artist who specializes in helping those of us over 50 look like the best version of ourselves, I love sharing makeup tips, techniques and products that can make the biggest difference for us at this stage of our lives and give us a lovely holiday look.

First Step: Eyes

In the accompanying video, I completed my skin prep, filled in my brows, applied eye primer and used Elf’s Bite Size Eyeshadow Palette “I Love You a Latte” for my eyeshadow. But I want to add two techniques that will take this eye look up a notch before curling my lashes and applying mascara.

First, I’ll add a pop of shimmer along my upper lash line and in the center of my lid to add some brightness which will make my eyes look larger. I’m going to apply it with a pencil brush to be more precise with the application. I hope you won’t mind me cheating just a little bit by using a high end product –  a Laura Mercier metallic Rose Gold color – over the “Vanilla Ice Cream” color since that will create the color I want. I’m also going to apply both sticks along the inner bottom lash line and the inner eye area.

The other technique I’m going to use is for my eyeliner. Rather than a standard brown eyeliner, I’m going to go with a dark blue eyeshadow from the NYX Ultimate Vintage Jean Baby eyeshadow palette along the upper lash line and the outer edge of the bottom lash line. Then I’ll apply mascara.

Next Step: Face Makeup

The first technique for my face is applying my light highlighter on my cheekbones before applying my foundation. This technique can create a lovely lit from within glow. I’ll use my Wet and Wild Megaglow Liquid Highlight in “Halo/Goodbye.” Since I’ll be applying my foundation over the highlight, I’ll apply a little more highlighter than I would normally apply.

Be sure to check out Elise’s YouTube channel which specifically focuses on makeup tips, techniques, and product reviews for those of us 50+. Don’t forget to subscribe!

Next, I’ll go ahead and apply a combination of my Catrice True Skin Hydrating Foundation and L’Oreal’s Age Perfect Serum Foundation and then apply my Elf Hydrating Camo Concealer in Light Peach as my under eye corrector and Fair Beige concealer over it following by powder to keep it from creasing.

For contour under my cheekbones, along my jawline and on my forehead, I’ll use my Makeup Revolution Cream Bronzer in Medium. But the special technique I’ll use here is to use a sponge with a sharp edge to apply my Maybelline Banana powder under the area where I applied my contour. This will give even more definition to the face without looking harsh. I’ll let it set for just a bit and then brush it off with my Real Techniques Setting Brush.

I don’t regularly contour my face with a light color, but I will use this technique today to add even more definition to my face. I’ll apply Elf’s Fair Rose Concealer – which is lighter than my skin tone – in the center of my face and over my marionette lines. And I’ll use a brush to apply it so I can be more precise.

Blush and Lips Are Next

The next technique helps my makeup look more cohesive and harmonious. I’ll use my lipstick as my blush color. The lipstick is Flower Beauty’s “Dahlia Desire.” But to make it glide on more easily and to give my cheeks a little more glow, I’m going to mix it with just a tiny dot of Elf’s Halo Glow Filter Highlighter.

Now onto lips for the next technique. Before applying my L’Oreal Age Perfect lip liner in “Perfect Burgundy,” I want to add some fullness to my lips. So I’m going to apply a very tiny amount of my Revolution Cream Contour under my lower lip line and above my top lip line with a small brush. This creates a shadow effect which makes the lips look larger.

After my lip liner, I’ll use another technique to make my lips look larger. I’ll apply the NYX Jumbo Stick in “Vanilla Ice Cream” just at the top center of my lips and at the bottom center of my lower lip. The lip gloss I’ll use over my Flower Beauty lipstick is Sephora’s Glossed lipstick in the color “Wild.”  

Beautiful Finishing Last Touches

This last technique adds a beautiful finishing touch to my holiday makeup look. I’ll press a damp makeup sponge all over my face which will help all the products meld together and then I’ll use my finishing powder from Hourglass since I haven’t found a good drugstore dupe. Adding a finishing powder is another subtle way to make the whole look more cohesive and help us look more polished. In fact, if I could only recommend just one technique I’ve used today, it would be to use this amazing finishing powder. And luckily several of the Hourglass finishing powder colors come in a mini size which is not nearly as expensive as the regular size.

And if we really want to make sure that our holiday makeup will look as good at the end of the day – or night – as it did when we first applied it, be sure to spray a dampened makeup sponge with setting spray and press it into the face. I hope you’ll have fun experimenting with one or more of these techniques during the holidays.


Let’s Have a Conversation:

What makeup techniques do you use for holiday makeup? Do you like to have fun with makeup products and techniques? Are there any products you use to make your makeup last long?

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I like the final, finished look, however, this requires a lot of products, which could end up being costly, and also a lot of time to apply everything. I tend to like to keep my make up routine simple and inexpensive, even for a holiday look.

Elise Marquam Jahns

Hi, Randi–

I’m glad to hear you liked the final, finished look. I hoped with this video/article to show a
menu of options from which to choose since any one of these techniques could be a way to add a little more sparkle to our Holiday look. It would totally be a personal choice as to whether to use just one of these techniques or more than one. Best wishes for a wonderful Holiday Season!

Holly Schmitz

wonderful video! I’ll be sure to try some of them — should have taken notes since my memory doesn’t work too well sometimes! As women age and color their hair, isn’t it best to lighten it somewhat? ?

Elise Marquam Jahns

Hi, Holly–Thanks so much for letting me know you enjoyed the video. I really appreciate your taking the time to do so. If we’ve colored our hair and stop doing so, going lighter can definitely be a positive choice. However, it all comes down to personal taste and what we love. One of the wonderful thing about makeup is that there are no rules! I hope you have a wonderful Holiday season.

The Author

Elise Marquam-Jahns is a professional makeup artist who is passionate about helping women 50+ get their glow back. She is the founder of Boomer and Beyond Beauty and runs the “Boomer and Beyond Beauty with Elise” YouTube channel. Elise has authored the free guide The Top Four Research-Proven Makeup Techniques That Help Us Look Our Best Now.

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