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Elise Marquam-Jahns is a professional makeup artist who is passionate about helping women 50+ get their glow back. She is the founder of Boomer and Beyond Beauty and runs the “Boomer and Beyond Beauty with Elise” YouTube channel. Elise has authored the free guide The Top Four Research-Proven Makeup Techniques That Help Us Look Our Best Now.

Latest Posts By Elise Marquam-Jahns

2 weeks ago

How to Apply Blush, Contour and Highlighter Perfectly Every Time (So It Doesn’t Age Us!)

As I think we’d all agree, the most flattering look for our face makeup is a natural look – a look where all of our face products blend together beautifully and seamlessly. But I’m sure that most of us have had the experience of applying blush…

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3 weeks ago

Simple Facelift Makeup Techniques for Women Over 50

Today’s facelift makeup techniques really boil down to a real estate truism coined by Englishman Harold Samuel in 1944: location, location, location. This is because where we apply our makeup really matters…

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1 month ago

Secrets to Finding Your Perfect Foundation and Shade Match

I once heard someone say that doing our makeup without foundation is like painting without first applying a base coat. It can work, but the end result won’t be nearly as good. And I certainly would agree with that assessment…

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3 months ago

8 Fun Ways to Take Your Makeup Look to the Next Level for the Holidays Using Drugstore Makeup

Does it seem to you – like it seems to me – that the period between mid-October and the winter Holidays goes at supersonic warp speed? The Holidays are – indeed – fast approaching so today I thought we might have some fun looking at 8 different ways…

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3 months ago

Purple Makeup Is Having a Moment and Can Be Beautiful on Our Mature Skin

Thanks to TikTok, Taylor Swift’s song “Lavender Haze” and the past spring and summer fashion runway shows, the color purple is having a major moment in the beauty and fashion world. And it’s an easier color to wear than we might think because purple…

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4 months ago

Celebrity Makeup Hacks (Using Drugstore Products) That Just Might Work for Our Mature Skin

As a makeup artist, I always find it fun and interesting to check out the latest celebrity makeup hacks just in case they might offer quick and easy options that might work beautifully on our more mature skin. And while some of these hacks might, quite honestly…

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4 months ago

Which Looks Better – My Most Expensive or My Least Expensive Drugstore Makeup?

I’ve never taken the step of actually doing a head-to-head test by taking photos and directly comparing a makeup look done with high-end products vs. a makeup look done with drugstore products, but today is the day!

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5 months ago

Transform Your Face in 8 Minutes (Or Less!) with These Drugstore Makeup Products

Whether we use makeup every day, only for special occasions – or we don’t use makeup at all – one thing is certain: these creams, powders and liquids can transform us. Makeup can hide signs of tiredness, skin flaws, signs of aging and can give us a wonderful sense…

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5 months ago

Drugstore Products Hollywood Makeup Artists Swear By

While celebrity makeup artists with A-list clients are expected to have very expensive makeup brands in their kits, they will often share some of the drugstore products they use that perform just as well – if not better – than high priced versions…

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6 months ago

Can’t Do Without Drugstore and High-End Makeup I’ll Always Repurchase

I imagine that you – like me – have some can’t do without makeup favorites that you’ll definitely repurchase. So today I want to share with you my can’t do without drugstore and high end makeup products that I wouldn’t hesitate for a nanosecond…

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