Elise Marquam-Jahns is a professional makeup artist who is passionate about helping women 50+ get their glow back. She is the founder of Boomer and Beyond Beauty and runs the “Boomer and Beyond Beauty with Elise” YouTube channel. Elise has authored the free guide The Top Four Research-Proven Makeup Techniques That Help Us Look Our Best Now.

Latest Posts By Elise Marquam-Jahns

4 days ago

Secrets to Finding Your Perfect Foundation and Shade Match

I once heard someone say that doing our makeup without foundation is like painting without first applying a base coat. It can work, but the end result won’t be nearly as good. And I certainly would agree with that assessment…

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3 weeks ago

A Game-Changing Product for Those of Us with Hooded Eyes

As we all know, we can’t stop the signs of aging, but thankfully there are ways to minimize the effects. Whether we’re in our 50s or 80s, we can feel even better if we look as good as we feel. One of the areas where aging most noticeably takes its toll is our eyes…

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1 month ago

How to Make Your Eyelashes Look Fuller and Longer (VIDEO)

There are three stages to eyelash growth: resting, shedding and re-growth. Our lashes continuously cycle through these three stages. But as we get older, eyelash growth can slow or stop. But luckily there is a variety of different techniques…

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1 month ago

Fun Hair Options for Older Women During Covid (VIDEO)

During this crazy and unpredictable time of the pandemic, it’s an understatement to say that our lives have changed in many ways – both large and small. Today I want to focus on something I thought might be a little more light-hearted…

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2 months ago

Secrets for Going from a Day to Evening Look Using Drugstore Makeup (VIDEO)

It’s amazing how just a few tweaks and several additional products can transform our makeup from a daytime look to a more glamorous Holiday look. And that’s exactly what we’ll be doing today using only drugstore makeup. One of the many fun…

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2 months ago

Top 4 Eyebrow Things We Can Do to Look Our Best Beyond 50! (VIDEO)

Eyebrows are one of the most important – but also the most underappreciated – features on our face. They just don’t get the credit they deserve for their ability to truly transform our face…

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2 months ago

4 Tiny Makeup for Older Women Tips That Make a Big Difference

61-year-old Janet arrived at the makeup counter wearing full makeup. As she gradually became more comfortable talking with me, she shared that her 9th grade best friend had taught her how to use makeup…

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2 months ago

How to Save Money on Skincare and Makeup Products (VIDEO)

I don’t think I’ve ever met anyone who didn’t enjoy snagging a great bargain. So, today we’re going to specifically focus on the best ways to save money on drugstore skincare and makeup products. Most retailers put their more expensive…

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2 months ago

Pro Makeup Artist Tips: Eyeshadow 101 for Older Women (VIDEO)

Often, the women I’ve worked with have shared with me why they hesitate to wear eyeshadow and some of these reasons may certainly resonate with you as well. Some feel it’s not really important or necessary or it takes too much time or is too difficult…

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3 months ago

7 Ways Older Women Can Make Their Eyes Look Bigger and More Lifted (VIDEO)

There are some wonderful makeup techniques we can use to create bigger and even more beautiful, lifted eyes. And since our eyes are the first place to show age, this is especially important for those of us over 50. The right makeup…

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