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Elise Marquam-Jahns is a professional makeup artist who is passionate about helping women 50+ get their glow back. She is the founder of Boomer and Beyond Beauty and runs the “Boomer and Beyond Beauty with Elise” YouTube channel. Elise has authored the free guide The Top Four Research-Proven Makeup Techniques That Help Us Look Our Best Now.

Latest Posts By Elise Marquam-Jahns

9 months ago

4 False Beauty Rules Women Over 50 Should Stop Following

Do any of you wonder why we are still being told what makeup, clothes or colors to wear now that we’re over 50? Not a day goes by where I don’t see a YouTube video title such as: “Don’t Wear These Colors After 50” or “Don’t Wear this Makeup after 50.” Ladies, isn’t life…

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10 months ago

Pro Makeup Artist Tips: The Most Beautiful Makeup for Grey, Silver or White Hair

If you’ve already embraced the decision to let your hair go beautifully grey – or you’ve been thinking about it and are close to ditching the dye – you’ll most likely find that you’ll need to make some subtle changes to your makeup in order to make your grey, white or silver hair really pop…

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10 months ago

Do Your Makeup Faster – and Get Great Results – with These Makeup Artist Tips

Two days ago I had an 8:00 a.m. Zoom call and – because I overslept – I had only 50 minutes to shower, wash my hair, get dressed, and apply my makeup. Just thinking about this situation raises my stress level! It was a down-to-the-wire race to make it in front…

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11 months ago

Mini Makeup Artist Tips That Make a Maxi Difference

Even the smallest tweaks in our makeup application can make a major difference! So today I’ll share some mini makeup artist tips that make a maxi difference! If – like many of us – you’re dealing with sparse brows and/or white and grey brow hairs and would like…

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11 months ago

Shh! 8 Top Makeup Artist Solutions to Challenges Presented by Women Over 50

As a makeup artist doing online Zoom makeup consultations with women over 50 across the globe, I’ve had the privilege of meeting and working with some truly delightful, spirited women. Many of these women needed answers to some really perplexing…

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12 months ago

Want to Get Out of a Rut, Have More Fun and Add Spark to Your Life After 50? Try This!

The first line of my friend and former business coach Colleen’s recent email hooked me. She wrote: “No, I’m no Indiana Jones, but I did step out of my comfort zone and try something completely new last Saturday.” By the end of the day, after trying something new, Colleen felt…

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12 months ago

6 Ways to Master Non-Cakey Coverage After 50

The other day, I was running late and had about 15 minutes to throw on some clothes, whip on some makeup and hop in the car to make it to a meeting on time. When I started to apply my face makeup, the first thing I saw on my makeup counter was a sponge, which I promptly grabbed…

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1 year ago

How to Solve 6 of Our Biggest Beauty Problems After 60

Many of us, when we enter our 60s, feel more grateful for each passing day, more confident in our decisions, and more able to make better choices about how to spend our time. But we also notice quite a few more physical changes. In fact, we sometimes notice…

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1 year ago

Purple Makeup Is Having a Moment and Can Be Beautiful on Our Mature Skin

Thanks to TikTok, Taylor Swift’s song “Lavender Haze” and the past spring and summer fashion runway shows, the color purple is having a major moment in the beauty and fashion world. And it’s an easier color to wear than we might think because purple…

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1 year ago

Drugstore Vs. High-End Makeup Showdown: Which Looks Better on Mature Skin? (Plus Some Really Good Affordable Skincare)

Do you remember back in the 90s and early 2000s when much of drugstore makeup was. quite honestly, a hot mess? It didn’t apply well, it wasn’t very long-lasting and for the most part, it just didn’t look very good. Well, fortunately, in the mid-2000s, drugstore makeup…

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