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Must-Try Pro Makeup Artist Tips for Over 50

By Elise Marquam-Jahns September 25, 2025 Beauty

Have you ever finished applying your makeup, looked at yourself in the mirror and thought: Something’s off here. My makeup just doesn’t look quite right.

It might be that your complexion products just aren’t working well, or something might be off with your brows. Or maybe, later in the day you notice that your blush and lipstick have disappeared, your makeup looks a bit cakey or your lipstick has migrated into one of those lines around your mouth.

Well, if any of these things have ever happened to you, there are some makeup artist tips and tricks that can truly make a difference, and I’ll share them with you today. The last two that I demonstrate in the video are ones I’ll be trying for the first time.

Two Critical Skin Prep Steps

We all know that the skin preparation we do before we apply our makeup is crucial – especially as we get older. Knowing this, let me share two tips that I think will make a huge difference for you.

The first one concerns product layering; that is, always apply the thinnest products first. With skincare, first apply serums, then moisturizer, then sunscreen and then makeup.

The second tip is to apply the right type of moisturizer on the face and under the eyes before you apply makeup.

For many of us, our skin gets drier as we get older, so we often gravitate toward thicker, richer moisturizers. And those are fantastic to use at night. However, thicker, richer creams dry down slowly. So, if your moisturizer doesn’t totally dry down before you apply your makeup, the makeup products can literally sink into it and disappear. If you then apply more makeup, it may end up looking cakey, streaky or splotchy.

Believe it or not, it can sometimes take anywhere from 5 to 10 minutes for a thicker moisturizer to totally dry down. So, if you’re in a hurry, the best strategy is to use a light moisturizer both on your face and under your eyes.

Furthermore, I would suggest sticking with a light moisturizer when you’re applying makeup and saving those richer moisturizers for when they’ll do the most good and can thoroughly sink into your skin – which is at night.

Even with all of the above in mind, a lightweight moisturizer can still be a little too much for the under-eye area. My favorite product to use here is a much lighter weight moisturizer called Prequel which is half and half peptides and ceramides and is a thin, lightweight substance which is what we really want under our eyes.

Tip for Our Brows

I’ve recently noticed that I’ve developed some flaky, dry skin under my brows. The solution is applying a drop of moisturizer under my brows as well as over them.

Unfortunately, moisturizer products can often migrate into our brow area which can wreak havoc in brow product application. A quick and easy solution to this challenge is to first press a Kleenex over the brows and then take the smallest amount of setting powder on a brush, tap off any excess and then apply it over the brow area. I like to use the powdered brush not only across the brow but also back over the brow in the opposite direction to ensure that the brow products will be easier to apply.

Be sure to check out Elise’s YouTube channel which specifically focuses on makeup tips, techniques, and product reviews for those of us 50+. Don’t forget to subscribe!

The Question I Get Asked Most Often

A question many women ask is, “How can I get my foundation to stick to my nose?” Fortunately, there are two relatively easy ways to solve this problem. The one that works best for me is to avoid applying moisturizer to the nose and instead tap on a small amount of Benefit’s Porefessional primer.

Next, rather than applying foundation, I tap on concealer. You may have to try a couple of different concealers to determine what works best for you, but my go-to is Catrice’s True Skin Hydrating Concealer. For no known reason, this particular concealer adheres really well to the skin on my nose. I usually let it dry and then tap setting powder over it and skip foundation application on my nose.

Another option that can work for many people is to tap a setting powder on the nose and then tap foundation over it.

Lip Fix Solutions

For many of us, lipstick tends to migrate into those fine lines around our mouth or disappear very quickly – or both. I have a major issue with lipstick migrating into the fine lines around my lips, so I take several steps to keep this from happening.

You can try each of the below suggestions separately or in combination to see what works best for you.

Option one is to stretch out your lips and apply concealer around the outer edge. This helps to fill in some of those lines.

Option two is to stretch out your lips and apply a light dusting of setting powder around their outer edge.

The third option is to use a lip liner which also helps to create a barrier.

Finally, apply a matte lipstick. Many matte lipsticks are now far more comfortable than they used to be.

To make your lipstick more long lasting, separate a piece of Kleenex into two layers, press one of the layers across your lips and then gently tap on a small amount of setting powder. Then apply a second coat of lipstick.

Since our lips get smaller as we get older, adding some gloss helps them look larger and brighter, but only apply it to the center of the lips so it doesn’t migrate into those fine lines I mentioned above. Some of the best glosses I’ve found are from the clean beauty brands Lawless and Catrice.  

Blush Tip for a Beautiful Glow

The last tip today comes from celebrity artist Nikki LaRose and has to do with blush. A lit-from-within blush looks especially beautiful on mature skin. So, besides using a glowy liquid or cream blush to achieve this look, there’s an additional option you can try.

You can first apply a powder highlighter followed by a cream blush. Often just using a powder highlighter on its own doesn’t look as natural as a cream or liquid highlighter since it can sometimes look splotchy –especially on dry skin. But applying the cream blush over the powder highlighter will hopefully create a beautiful natural looking glow.

If you enjoy watching videos that focus on makeup artist tips, here’s another video featuring tips from other celebrity makeup artists that you might also enjoy. And one other thing you might enjoy is my weekly newsletter where I offer additional tips as well as some fun articles and movie, TV, book and podcast recommendations.

Let’s Have a Conversation:

What is your biggest makeup problem? Have you found products that help you particularly well?

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Allison

I don’t get this. Light moisturizers, give me any example of a :light moisturizer” I tried Lawless it is no different than any other product. I don’t have time to place powder on my eyebrows, I have watched and read 3 videos and articles each one is a different product. Waste of time.

Elise Marquam Jahns

Hi, Allison–An example of a lightweight moisturizer is one called Prequel.

Carnie Vegas

Every time I watch she is introducing a new product, very rarely does she stick with a “best” one. I get that everyone’s skin is different, but these videos are for ageing women like myself. I stopped watching the videos after I learned she is just advertising for these products. I’ve tried many, many products, but I always have my staples that work. Most of the products are not affordable and do not work, or worse, aren’t effective but rather just what the company wants you to believe it does. I want to see proven cosmetics that will cover but not make lines more pronounced. And you know what? Nothing can cover or get rid of wrinkles, so don’t believe the hype. Powder contour with a brush removes my foundation! I will use a more concentrated powder and stipple lightly. But to advertise all these products like their wonderful is a farce. Don’t waste your money. Stick with what works for you. After so many years we become our own makeup artist.

Elise Marquam Jahns

Hi, Carnie–I’m glad you’ve found your staples that always work. That’s important for each of us. There are many great drugstore products that are affordable that I often mention in my videos and articles. My goal as a makeup artist who specifically helps women over 50 look and feel their confident best is to offer makeup tips, techniques and products that work the best for us at this stage of our lives. New products are coming out all the time and many of the women who watch my videos on YouTube want to know if any of these products will work on their mature skin which is why I talk about new products that have come out that work particularly well for us. You mentioned that powder contour with a brush removes your foundation. The technique we use to apply that contour can make a difference. Try patting or tapping in the contour rather than brushing it across the face. This technique will keep your makeup underneath from being disturbed. And if you have dry skin, a cream or liquid contour might work even better for you.

The Author

Elise Marquam-Jahns is a professional makeup artist who is passionate about helping women 50+ get their glow back. She is the founder of Boomer and Beyond Beauty and runs the “Boomer and Beyond Beauty with Elise” YouTube channel. Elise has authored the free guide The Top Four Research-Proven Makeup Techniques That Help Us Look Our Best Now.

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