Why I’m Trying Vlogmas (and Why You Might, Too)

This month, social media brims with everything from pre-lit garland and holiday gift wrap to cheerful DIYs and seasonal excursions as part of Vlogmas. It’s become a festive tradition for many, providing a personal glimpse into others’ lives during “the most wonderful time of the year.”

I first heard about Vlogmas a few years ago but only recently decided to give it a try – my way. While some creators have fancy equipment and a polished approach that’d rival a holiday special, you, too, can make Vlogmas your own. For instance, I’ll be sharing snippets of my December days off camera – where I’m more comfortable – instead of in front of it.

What Exactly Is Vlogmas?

YouTuber Ingrid Nilsen coined the term “Vlogmas” – a combination of “video blog” and “Christmas” – in 2011 as well as the challenge of making a video every day in December leading up to the 25th, sort of like a visual advent calendar.

Over time, Vlogmas has expanded, with people now posting their videos on Facebook – where I’ll be sharing mine – Instagram, TikTok, and even with friends and family privately. Essentially, it’s a digital journal that provides a fun way to be creative and savor the small joys you can share with others. You can capture whatever you want, such as:

• Holiday decorating
• Festive outings
• Cozy rituals
• Baking and cooking
• Gift wrapping
• Party outfits and PJs
• Season-ready pets
• Merry manicures
• Your own reflections
• And more!

Why Participate?

You can start any day in December and do it as often or infrequently as you wish. Purists may prefer to record something daily, counting down to Christmas. Some people plan for the 12 days before Christmas. But the whole point of Vlogmas should be to have fun documenting how you spend the month. (We don’t have to follow rules on how we enjoy the holidays, right?) Need more inspiration?

1. It Celebrates the Small, Meaningful Moments

As we get older, the little things can become the most meaningful, like morning coffee in a favorite mug, the glow of a candle, and the ornaments we’ve trotted out and adored for decades. Vlogmas can help us intentionally notice and capture these special moments.

2. It’s a Fun, Creative Outlet with Zero Pressure

You can make it your own by doing it your way. Film with your phone and keep each video under a minute or go much longer – some vloggers aim for a duration of 20 to 25 minutes. Skip days if you choose. You can experiment and try different things. It doesn’t have to be perfect, and there’s no single “right” way to do it.

3. You Can Be on Camera or Behind the Scenes

While many Vlogmas creators enjoy being in front of their cameras, some never film themselves fully. (Think hands wrapping a present, flipping through a book, brewing tea, focusing on décor, etc.) What you do is completely your choice.

4. It’s a Way to Share Traditions and Memories

Many women use Vlogmas to tell stories. Maybe you’d like to revisit a favorite childhood memory. Or perhaps you’d prefer to share a cherished recipe passed down through generations. Then again, you might wish to let people in on a simple ritual that brings you peace and comfort. These moments become a kind of gift to those who follow you on social media.

5. It Helps You Stay Connected

Providing even a tiny window into your day helps others feel closer to you – children, grandchildren, friends, and even strangers crave warmth in their feed. It can be especially meaningful to those who don’t live close to you and may not be with you for the holidays.

How to Do Vlogmas Without Being on Camera

As I mentioned, I don’t wish to be featured in my videos. While that could change during the process, I’m planning to share things from my point of view (POV) and literally film what I see – an advent “calendar” I’ll open daily, decorations, outings, etc. I know there will likely be some hands-only shots involved, too. If you’d like to do something similar, here are some easy, no-pressure ideas that can work beautifully:

Your POV

Film what you see – your decorated mantle, holiday lights, your neighborhood decked out for the holidays, and anything else that feels merry and bright. Add text or music, and you’re done.

Hands-Only Shots

Some things people love seeing vloggers do include:

• Making tea, coffee, or hot cocoa in festive mugs
• Wrapping gifts
• Placing ornaments on their trees

Cozy Home Clips

Pan across:

• A wreath
• Your nativity set
• Holiday pillows
• Soft blankets
• A snowy window scene – faux or real

Story and Photos

Record your voice telling a short story (30–60 seconds) over:

• A single still image
• Twinkle lights
• A candle
• Your Christmas tree

Most smartphones today have simple editing tools built in, and free apps like Canva or CapCut make it easy to trim clips, add music, or include text if you want to.

Give Yourself Permission to Make Vlogmas Yours

You don’t need a perfect house or flawless lighting, and you don’t have to perform for the camera. You just need a moment each day – or whenever you want – to capture something that sparks joy, even something tiny.

In a season that can feel overwhelming, lonely, emotional, or rushed, Vlogmas can be a gentle reminder to pause and pay attention. And who knows? You might discover a new December tradition you truly love; one that celebrates your voice, your memories, and the magic in your everyday life.

Let’s Have a Conversation:

Have you ever participated in Vlogmas or another creativity challenge? What holiday moments bring you the most joy these days? Would you prefer to share your experiences on camera or behind it? Share your thoughts and experiences with our community.