The one makeup item that I simply can’t live without is mascara. I wear it every day, and sometimes that’s the only thing I put on for those natural-look days.
I have been wearing mascara since I was a teenager. Needless to say, I have tried many different brands and types throughout my life. What I have found is that my mascara needs have changed over the years as my lashes have gotten thinner and sparser.
It can become overwhelming when you’re standing in the aisle in front of the numerous selections available. Some volumize, some lengthen, some curl, and some are all of that plus waterproof to top it off. You even get to choose from a variety of colors: brown, black, blue, green, and even purple.
I find as I get older, I tend to look for mascaras that have natural ingredients, that condition, and that are not harsh on my lashes. Can’t afford to lose any more precious lashes!
I’ve put together a list of some of my favorite mascaras that I feel are suitable choices for women over 50.
Wondering if you’re applying your mascara right? Check out the video below for tips and tricks from a professional makeup artist on how to properly apply mascara.
Celebrity makeup artist Ariane Poole suggests that what we should be looking for as we get older are fatter and fuller lashes. We don’t necessarily want the length because long lashes can make us look spidery. When you go shopping for a mascara, what you want to look for is the word volumizing.
This volumizing mascara by Estée Lauder adds volume, lifts, and curls the lashes for a great full-lash effect. The formula is a blend of three high-volume fibers in a mousse-type base that is fortified with conditioning Lash-Advancing Vitamin Complex.
Christian Dior offers a volume-building mascara enriched with microfibers that optically reproduce the effect of lash extensions. The mascara clings to the lashes and naturally thickens them without clumping. It’s a cult favorite mascara among runway makeup artists all over the world.
I originally bought this mascara from Tarte Cosmetics because it is vegan, cruelty-free, and made with all-natural ingredients. To be honest, I wasn’t expecting much, but I was pleasantly surprised at the natural-looking volume it gave my lashes without any clumping or flaking. I also really like the waterproof version of this mascara.
L’Oréal Age Perfect Lash Magnifying Mascara is specially designed for mature skin. The formula contains a conditioning serum and jojoba oil to create soft, supple yet defined lashes.
Waterproof mascaras are great for all-day wear without smudging. They’re excellent in the summer or while doing water activities. No more racoon eyes!
However, they do require a good makeup remover to completely remove from your lashes. They are not recommended for everyday use as they can be a tad harsh on your lash hairs.
I always have both regular and waterproof mascaras in my makeup bag at all times. I choose depending on the weather and what my activities of the day will be.
I’m a huge Clinique fan for their fragrance-free, natural products, and this waterproof mascara doesn’t disappoint. It’s safe for sensitive eyes and contact lens wearers like me.
This waterproof mascara from La Roche-Posey is specifically formulated for sensitive eyes and visibly adds volume and enhances the look of your lashes. It doesn’t smudge and is easy to remove.
A little on the pricier side is the Emotionproof waterproof mascara from Tom Ford. However, it has rave reviews for its natural volumizing effect and all-day staying power.
There’s nothing new about color mascaras. They’ve been on the market for ages, but can we use them again after 50?
Ariane says that “Color mascara is great for those ladies who may not be feeling comfortable wearing eye shadow. Perhaps they believe that eye shadow draws the wrong kind of attention to their eyes.”
Back in the 80s, we had those bright color mascaras that we could get away with when we were younger. Truthfully, bright colors, used in a subtler way, can be worn by any age group.
Ariane mentions that “the difference here is that you’re using them as an accent color rather than a statement color. You use them either on the tips of your black (or black-brown) mascara or you can put them all over the black mascara. It almost looks like you’re wearing eye shadow but you’re not.”
Let’s take a look at my offerings of the best color mascaras for women over 50.
Feeling adventurous? Urban Decay’s colored mascara is sure to pop your eyes with the right amount of color. Apply it on top of your regular mascara for a more subdued effect.
Best-selling mascara Great Lash from Maybelline comes in royal blue to give a pop of color that flatters all eye colors. It’s also very affordable!
Another much talked about colored mascara is offered by SHISEIDO. It’s an innovative mascara that balances bold, buildable volume with precision and exceptional control.
Mascaras don’t need to cost an arm and a leg. Actually, many drugstore mascaras provide great results without breaking the bank.
I have been using L’oreal’s Voluminous Carbon Black mascara for several years and love the volume and dark shade it gives my lashes without clumping or flaking. Over 25,000 reviewers give it an overall 4.5-star rating, so I’m not the only one who loves this mascara!
Another drugstore mascara that I really like is the Maybelline Lash Sensational. The curved brush applies just the right amount of product and lifts my lashes naturally.
Another of my go-to favorite drugstore mascaras is the Total Temptation mascara from Maybelline. It perfectly fans out the lashes without clumping. I had a video call with my daughter the first time I tried it on, and she commented on how great my lashes looked! I also really like the waterproof version of this mascara.
Do you have a tried and true mascara? What kind was the last mascara that you bought? Did it accomplish the effect you wanted? What is your application technique? Please share your own tips in the comments. Let’s have a conversation!