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7 Best Natural Mascaras for Older Women

By Sandra Roussy October 22, 2021 Makeup and Fashion

Mascara is one of those makeup items that practically every woman has in her makeup bag. Mascaras are a staple makeup item and have been since the beginning of mainstream makeup! Mascara will always open up your eyes and give them a more dramatic and elegant look. Who doesn’t want that!

You’ve probably been swiping on your favorite mascara for many years without really thinking about what is in the product that you are applying to your eyes. Right?

Nowadays, we have more options of makeup than ever before. Many beauty brands are now offering natural products that contain ingredients that are free of chemicals, synthetic fragrances, and that are also cruelty-free and eco-friendly. We love that!

Some brands are new to the market and are specialized in all-natural products. Other brands are jumping on the bandwagon and offering their own versions of natural and organic products alongside their traditional items.

What Should You Look for When Purchasing a Natural Mascara?

Many brands are now removing chemicals, parabens, chemical preservatives, and other ingredients that can be toxic to our bodies and to the environment.

These are some of the words to look for when you are shopping for natural mascara.

  • 100% Natural
  • Certified Organic
  • Mineral Based
  • Non-Toxic
  • Preservative Free
  • GMO-Free
  • Paraben-Free
  • Cruelty-Free
  • No Synthetic Fragrances
  • Gluten-Free
  • Eco or Recycled Packaging

100% PURE Ultra Lengthening Mascara

100% PURE Ultra Lengthening Mascara

100% PURE is dedicated to creating natural and certified organic products that are free of toxins and chemicals. We love this brand!

This non-clumping and flake-resistant mascara is made with black tea, berries, and cocoa pigments that creates a brilliant color for darkening your lashes.

Pros

Cruelty Free

100% Natural

Made in the USA

Cons

Doesn’t provide a lot of volume

ILIA Limitless Lash Lengthening Mascara

ILIA Limitless Lash Lengthening Mascara

Another natural mascara that is making it on a lot of top-rated beauty lists is the ILIA Natural mascara. The formula is nourishing and is made with organic bee and carnauba waxes, shea butter, and keratin.

The two-sided brush is excellent to build volume and separate lashes.

This mascara will fortify and enhance your lashes without clumping or flaking.

Pros

Cruelty-Free

Great Brush

100% Natural

Cons

May smudge when wet

Burt’s Bees 100% Natural Nourishing Mascara

Burt's Bees 100% Natural Nourishing Mascara

Burt’s Bees is not only a lip balm brand anymore. This mascara deserves a top spot because it is a 100% natural formula that is made with Jojoba Oil and naturally moisturizing Glycerin which is gentle enough for the delicate eye area.

This mascara is a great value/quality ratio.

Pros

100% Natural

Cruelty Free

Very affordable

Cons

Odor may not appeal to everyone

Ere Perez – Natural Avocado Waterproof Mascara

Ere Perez - Natural Avocado Waterproof Mascara

Avocado mascara! Yes, please! This natural mascara is volumising and made with mamey and avocado oils. These oils help to stimulate growth, regenerate, and also strengthen your lashes.

It’s waterproof, smudge-proof, and has a full black coverage and amazing 24-hour wear.

Pros

Vegan

100% Natural

Cruelty Free

Waterproof

Cons

On the pricier side

Tarte Lights, Camera, Lashes 4-in-1 Mascara

Tarte Lights, Camera, Lashes 4-in-1 Mascara

Tarte is another beauty brand that thrives on offering natural and cruelty free products.

This longwear mascara is one of our faves, and has been for a while, because it volumizes, lengthens, curls and conditions lashes all-in-one!

The brush is a mixture of long and short bristles that help to coat the lashes while separating them.

Pros

100% Natural

Cruelty Free

Vegan

Cons

On the pricier side

Juice Beauty Phyto-Pigments Ultra-Natural Mascara

Juice Beauty Phyto-Pigments Ultra-Natural Mascara

Juice Beauty’s volumizing and nutrient-rich natural mascara is powered by intense plant-derived Phyto-Pigments for a feathery-soft look and feel. The mascara is buildable so you can get the volume you want.

The formula is non-drying and leaves lashes clump-free and is designed to minimize smudging and flaking.

Pros

Certified Organic

Cruelty Free

Sustainable packaging

Cons

On the pricier side

W3LL PEOPLE Expressionist Mascara

W3LL PEOPLE Expressionist Mascara

This company was created by a makeup artist, a cosmetic dermatologist, and an eco-conscious entrepreneur. All the products are created without chemicals and with healthy living in mind.

The volumizing mascara has a big fat brush that easily layers on the nourishing blend of castor and sunflower oil to your lashes.

Pros

100% Natural

Cruelty-Free

Cons

Brush may too big for some

Do you already use a natural mascara? Do you think that you will switch to a natural mascara? Which one is your favorite? Is your favorite not on our list? Let us know in the comments below.

Let's Have a Conversation!

The Author

Sandra is the middle-aged woman you hear about who sheds everything she owns and sets out into the world to rediscover and redefine herself. After more than twenty years spent in the fashion industry designing collections for brands such as La Senza, Victoria’s Secret, and JACOB Lingerie, she shifted her path and pursued her longtime passion for writing, traveling, and photography. Sandra was published in the NY Times best selling book Eat Pray Love Made Me Do It. A deeply personal essay hand-picked by Elizabeth Gilbert about loss, facing fears, and going after dreams. Visit her website: www.sandraroussy.com

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