Small Business

The writer and artist Austin Kleon has a great tip for how to stay creative: “Remind yourself that ‘Every Day is Groundhog Day.’” Read More

I don’t usually let stupid comments get to me, but, the other day, one of my good friends said something that really ticked me off. No, they didn’t criticize my hair or tell me that I looked fat in my favorite dress. They told me that I was wasting my time trying to help older adults to change their financial future. Specifically, she said: Read More

Before I retired from my corporate career, I thought that starting a business meant finding a big idea, developing a product, hiring staff and setting out to “make the world a better place.” Like most people, I saw the stories of companies like Facebook and Google and believed that starting a company required a hard-to-find combination of business and technical skills. Read More

The gig economy? What is that? It is simply a technical word for the economy that absorbs a number of part-time and flexi-time workers into employment on a contractual basis, via the Internet. Read More

Why is it that time seems to fly now that we’re 60 or 70 or 80? I’m often amazed when a wedding, the death of friend or a move to a new city was 20 or 30 years ago. Heavens, it’s already 2018! What happened to 2017? Read More

The convention wisdom is that starting your own business as an older adult is next to impossible. If you ask the average person why it is hard to start a business after 50, they will give you a litany of reasons, most of which will be based on tired aging stereotypes. Here are a few examples: Read More

It’s no secret that baby boomers are one of the most powerful consumer groups in the world. As a result, marketers are constantly looking for ways to sell to us. Right about now, I can probably hear you saying, “Who cares?” As Seth Godin’s book says, “All Marketers Are Liars.” Why should we care if they know how to market to us? Read More

Why on Earth would you want to tell advertising agencies how to talk to you? Isn’t marketing to baby boomers something that only companies who want to sell something should care about? Absolutely not! Read More

Ok, let’s get the obvious out of the way. Marketing for seniors is tough. For starters, the term “seniors” covers a huge age range. You could argue that 20 years ago most people over 60 had similar lives. No more! Read More

If you have gone through steps 1-4 in my “How to Build a Business After 50” series, you already have a good idea of your strengths and skills. You have probably settled on your profitable business idea. You may have even set up your website. Now what? How can you get the information you need to decide exactly what to build? Equally important, how can you market it to your prospective customers? One way to do both is with content marketing. Read More