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We Say We Support Women. Do We Really?

By Diane Bruno July 23, 2026 Mindset

We often say that women should support one another. We celebrate the idea that every woman has the right to live life on her own terms. Marriage or not. Children or not. Career or not. City or country. Gray hair or hair dye. Hormone replacement therapy or not.

It sounds wonderful.

The reality, however, is often quite different.

In my experience, women judge other women far more than we care to admit. It peaks in high school, but sadly, it doesn’t end there. It simply evolves into more sophisticated forms of criticism disguised as concern, opinion, or even virtue.

One area where I’ve seen this play out repeatedly is around aging.

Women and HRT

I have long been an advocate of hormone replacement therapy, but I understand why many women are still reluctant to consider it. I came of age in the shadow of a generation that was led to believe estrogen itself was dangerous. We now know the picture is far more nuanced. Estrogen is not the enemy; in many cases, it is an essential hormone that supports women’s health.

What can be problematic is estrogen dominance – an imbalance between estrogen and progesterone in certain women – not estrogen itself. They were frightened by the now-famous (or should I say infamous) Women’s Health Initiative study, research that has since been widely criticized for its flaws and for the unnecessary fear it created around HRT.

Fortunately, while I was still in my 40s, I sought the guidance of a highly respected and cutting age physician in New York City who specialized in hormonal health. I wanted the best information available – not headlines or outdated fears. Estrogen dominance carries with it concerns, estrogen balance alongside other hormones is not the devil as we were informed it was. I’ve continued HRT ever since, and I intend to remain on it for the rest of my life.

That is my choice.

When younger women ask my opinion, I NEVER tell them they should take hormones. I tell them something much simpler: educate yourself. Speak with a knowledgeable OB-GYN or menopause specialist. Make an informed decision that feels right for you based on today’s science, not yesterday’s fears.

Isn’t that what we encourage women to do in every other area of life?

Women and Beauty

The same philosophy has guided me with skincare and cosmetic procedures.

In my 30s, I sought out one of New York City’s leading dermatologists. I began using tretinoin early, avoided excessive sun exposure, and over the years I’ve chosen to have cosmetic procedures that made me feel good about myself.

I don’t apologize for that.

Nor should I have to.

Yet I’ve been surprised by how often these choices are met with criticism – usually from other women. “She’s had work done.” “She’s not aging gracefully.” “She should just accept getting older.”

I’ve always wondered: who decided there is only one graceful way to age?

If a woman chooses to embrace every wrinkle, I admire her confidence.

If another woman chooses HRT, laser treatments, injectables, or surgery because those choices make her feel vibrant and confident, I admire her as well.

Both women deserve the same respect.

Recently, I sent a friend the Instagram page of an influencer whose look I admired. Before commenting on anything else, my friend immediately said, “Those lips are fillers,” accompanied by a dismissive eye roll.

The irony? They aren’t.

The influencer has openly shared that her full lips are completely natural. Yet my friend’s first instinct was to assume they had been enhanced – as though a woman couldn’t possibly possess a feature that beautiful without cosmetic intervention.

That exchange stayed with me because it illustrates how quickly we, as women, make assumptions about one another. If a woman looks particularly youthful or attractive, many people immediately conclude she’s had “work done.” Sometimes that’s true. Often it isn’t.

Good skincare, genetics, healthy habits, hormone therapy, and, yes, cosmetic procedures can all contribute. But instead of simply appreciating another woman’s appearance – or not commenting at all – we’re often eager to explain it away.

Women and Judgment

Ironically, I recognize that I have my own biases. I sometimes catch myself feeling frustrated with women who criticize those who invest in their appearance while making very different choices for themselves.

That’s judgment too.

Recognizing that in myself has made me realize how deeply ingrained this habit is for all of us.

Perhaps none of us is entirely immune.

My mother taught me that every woman should make the choices that are right for her. That lesson has stayed with me throughout my life.

It’s the same principle we apply to marriage, motherhood, careers, and where we choose to live.

Yet society – and women themselves – still often looks down on women who have no children, as though motherhood is the only complete version of womanhood.

Why?

If we’re sincere about respecting women’s choices, shouldn’t that respect extend to all of them?

Women and Respect

I was reminded of this recently when I saw actress Rachel Ward criticized on Instagram simply because she looks older than she did decades ago. Once celebrated as one of the world’s great beauties, she was accused of “letting herself go.”

Rachel Ward spent years being celebrated for her extraordinary beauty. Now, decades later, she is criticized for looking exactly what she is – a woman in her late 60s who has lived a full life. She has enjoyed a long marriage, raised a family, has grandchildren, continues to work, and lives peacefully on a farm in Australia. By every meaningful measure, she appears happy. Yet to many commenters, none of that mattered. They judged her solely on whether she still resembled the femme fatale she portrayed 40 years ago.

It made me wonder whether women are ever truly allowed to age on their own terms.

Women and Support

Years ago, a friend made an observation that has never left me.

She said women loudly proclaim that they support one another, but when it truly matters, that support often disappears.

She offered a provocative example: when a woman knowingly has an affair with another woman’s husband, she isn’t simply betraying a marriage. She is also abandoning the very idea of female solidarity.

Whether or not you agree with that comparison, her larger point resonated with me.

Supporting women isn’t a slogan.

It’s a practice.

It means allowing women to age the way they choose.

To parent – or not.

To pursue careers – or not.

To take HRT – or decline it.

To embrace cosmetic procedures – or never consider them.

To define beauty, fulfillment, and happiness for themselves.

We don’t have to make the same choices. We simply have to stop assuming ours are the only ones worthy of respect.

Perhaps real female empowerment isn’t about making identical decisions.

Perhaps it’s finally learning to respect one another’s different ones.

Let’s Have a Conversation:

Do you feel supported by other women – friends, acquaintances, relatives? Or do you feel constantly judged? Do you yourself support others’ choices?

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Jennifer Kohn Murtha

I grew out of caring what others think when I left my teen years and realized that I was who I was…and I’ve felt that way my whole life. If my friends want to color their hair, be stay at home moms, never marry, be workaholics, have HRT, that’s their business. I am who I am, which is mine.

Zoey

So true😭

Joanne Cianci

Found this article very informative and very true!

Dyan

As I’m in my 60s, I find it very difficult to have solid friendships with women in my age group. If I had been friends with them since we were kids, then that would be one thing, but there’s always a competition; there’s always the one upping; maybe you’ve experienced it – I’m a better caregiver than you, my kids like me better than your kids like you, I have more men in my life than you do, I have my calendar booked up for the next six weeks and you seem to not have anything to do. And then it just is almost comical, because if you get two women in their 60s together, one’s going to try to dominate the other and tell the other one what to do. So I just hang out by myself. There’s been women that have come up and adopted me and the one woman is completely toxic and the other one is like her little follower, but we’re 60 now and we’re supposed to be crones and above all tha! But on another note, I’ve traveled on the train and had some of the most amazing heartfelt edifying conversations over the course of a few hours with women my age and those were so special to me! They were dialogues – they were not conversational narcissist monologues, we were genuinely sharing The only thing is that once they step off the train it’s really easy come easy go, because nothing ever seems to come from those types of encounters that are solid and remaining. You know be best friends with yourself and love yourself and value your own company and anyone or anything else is just an extension of your authentic self expression Thank you

Antoinette Galloway

I wholeheartedly agree with you, Dyan! I’m 71 years old and although I have many acquaintances–I do not really have any “friends”. Almost all of the women in my age group that I know and attempt to pursue or maintain friendships with are highly competitive, envious, narcissistic, or unfriendly towards me. If THEY think that I have something that they do not have–but wish they had ( like a relationship, more money than them, a nicer face or figure, if I travel somewhere that they’d like to go, have a great social life and go out into the world and have lots of fun– or whatever….) then they basically don’t want anything to do with me. It seems that unless I “dim my light” and be less happy and less positive about life, then they remain too uncomfortable to be around me. So, I spend time with my husband or do things by myself. This seems to work best for me. Too bad that, most of the time, women can’t seem to enjoy the company of other women and truly appreciate each other for who we are and what we can bring into a genuine friendship. Because, the way I see it–we are each unique, beautiful, and interesting in our own way….and it’s a shame to not let something this wonderful into our lives.

Christine Rainsford

Totally agree with both of you. Have dropped many friends as felt they were just baggage who made me feel bad about myself. I find women irritating,trying to better one another. Far enjoy talking to men who keep things light and funny

The Author

Diane Bruno is the founder of Diane Bruno Life Coach and Diane Bruno Freelance, empowering women to live authentically through her coaching and writing. A certified life coach and former funeral director, she brings insight into grief, resilience, and transformation. Her published work explores joy, loss, contradiction, and quiet triumphs, helping readers feel seen, understood, and less alone.

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