As we reach our 60s, many of us are asking “what’s next for me?” It’s a great question! Unfortunately, it’s also incredibly broad. It represents the general feeling of angst that many of us feel about the future, but, it isn’t terribly actionable.
If you are thinking about retiring abroad, you probably have a pretty good picture in your mind of what life in another country will be like. You’ve done your homework, scouring the Internet for information about healthcare costs, climate and culture.
Many women in the Sixty and Me community dream of buying property abroad. Perhaps you imagine spending the best decades of your life on a vineyard in the south of Italy. Or, maybe you would prefer to own a small apartment in a high-rise building in Panama City.
Why would you even consider working in retirement? After all, most people think about retirement as being a time to take a well-deserved break. After decades of hard work, we look forward to pursuing our passions, spending time with our family and, if we can afford it, traveling.
Many women over 60 are working after retirement. There is often a financial reason for continuing to work after the traditional retirement age, whether it’s to pay medical bills, to make retirement savings last longer, or to adjust to life after a divorce. Working after retirement “just because we need the money” often creates a sense of regret that something is being missed.
When one of your parents had an accident at home, no matter how minor, did you have a minor panic attack? Have you noticed your kids asking you the same questions you asked your parents, with the same concern in their voices?
Whether you’re starting a services business or building a physical product, finding customers is critical to your success. Right about now, you’re probably thinking that this is the most obvious statement in the world. Before you stop reading, consider the fact that most entrepreneurs put very little thought into this part of the process. Instead, they charge ahead with building their perfect product, assuming that their customers will come to them. This rarely happens.
If you have gone through steps 1-4 in my “How to Build a Business After 50” series, you already have a good idea of your strengths and skills. You have probably settled on your profitable business idea. You may have even set up your website. Now what? How can you get the information you need to decide exactly what to build? Equally important, how can you market it to your prospective customers? One way to do both is with content marketing.
You never stop worrying about losing your job, unless you’re retired. Then you’re always worried about losing your mind.
Different work ethics exist today. We boomers went on vacation and could only be reached via a hotel landline or one of those Motorola brick phones, like I had in the 80s. Even then, it was too costly to have my staff call. I just told them to make a decision based on three things: Will I get fired, will Barry get fired and will we get sued. I told them if the answer was no to these questions, proceed.
In previous articles, we have discussed many aspects of selling your handmade items online. First, we started with an explanation of how to improve your crafting skills. Then we discussed how to decide which items to create. In the last article we covered where to sell your items online. And, now, in this final article in our craftpreneur series, I would like to cover how to find customers.