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Anti-Aging Reality Check – Do Women Over 60 Really Want to Look Younger?

By Margaret Manning February 27, 2015 Beauty

Seeing young women advertising anti-aging creams has always annoyed me. Their skin is already flawless. What “improvements” could they possibly desire? I realize, of course, that I may not be in the target audience for most anti-aging creams. Women who are under extreme pressure to look useful are usually in their 30s or 40s.

Do You Care About Anti-Aging Products?

Maybe it’s just that women over 60 are more experienced when it comes to anti-aging products. After all, we have tried every possible cream and potion and can say without reservation that there isn’t a miracle plant, herb, chemical or secret formulation that can make aging skin younger again.

This is why, in the Sixty and Me community, we have always focused on positive aging or what Cindy Joseph calls, “The Pro Age Revolution.”

Ironically, the idea that older women don’t necessarily want to look as young as possible was recently supported by the company that makes Botox, one of the most well-known anti-aging products. As reported in The Telegraph, they took pictures of five “average looking” women over 50 and then digitally “improved” the pictures to varying degrees. They then asked the women to say which pictures they preferred.

The answers were intriguing.

None of the women chose the most highly altered version. They liked the pictures with somewhat wrinkly skin and said that they looked happier and more relaxed.

I love the fact that these women chose to accept natural aging. At the same time, I do wonder how much expectations played into the results. Would these women really turn down an anti-aging cream that genuinely made them look 20 years younger? Or, did they just believe that this was the “right thing to say?”

What’s your take on this? Please take a few minutes to answer the questions below and “like” and share this article to keep the conversation going!

What do you think about anti-aging products? If someone offered you a cream that really could make you look 20 years younger, would you use it? Why or why not? Would you like to hide your wrinkles if you could? Or do you see them as roadmaps of your life?


Watch my tutorial with Ariane Poole in which she shows how to apply makeup for older women.

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The Author

Margaret Manning is the founder of Sixty and Me. She is an entrepreneur, author and speaker. Margaret is passionate about building dynamic and engaged communities that improve lives and change perceptions. Margaret can be contacted at

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