Managing Money

It’s no secret that baby boomers are one of the most powerful consumer groups in the world. As a result, marketers are constantly looking for ways to sell to us. Right about now, I can probably hear you saying, “Who cares?” As Seth Godin’s book says, “All Marketers Are Liars.” Why should we care if they know how to market to us? Read More

Why on Earth would you want to tell advertising agencies how to talk to you? Isn’t marketing to baby boomers something that only companies who want to sell something should care about? Absolutely not! Read More

Ok, let’s get the obvious out of the way. Marketing for seniors is tough. For starters, the term “seniors” covers a huge age range. You could argue that 20 years ago most people over 60 had similar lives. No more! Read More

Do you suffer from financial shame?

I ask this question because financial shame is far more common than most of us would like to admit. Everyone talks about how financially successful baby boomers are, but, this is just part of the story. Like every generation, we are struggling after the Great Recession. Read More

Your husband may be out of the picture, but his Social Security could still be a part of your life. Whether you’re widowed or divorced, U.S. law may allow you to collect benefits based upon your former spouse’s work history. Read More

The choices you make today will affect your Social Security payment amount later on. This is true, even if you are in your 60s and are rapidly approaching retirement age. It’s especially true for our daughters and granddaughters, who still have several decades to go before retirement age. I always thought that everyone got the same amount for Social Security. Like many women, I was very naïve…

Being unemployed as an older woman is a stressful, frustrating experience. It’s also a situation that few of us imagined we would be in just a few years ago. Read More

At first reading, this post may seem less about quality aging and more about not aging at all (meaning dying), but it’s not a bummer. I promise. Since money and financial issues can cause us all so much stress, this is a stress-buster to offer some extra peace of mind. Read More

Did you know that several Social Security rules are about to change? If not, you’re not alone! There’s a great deal of confusion about who is affected and what will happen.

True, the upcoming deadline affects a small percentage of people. That said, many of us are concerned they we lose benefits if we don’t take action. Let’s clarify the situation. Read More

As the careers that supported us for decades come to an end, many of us are starting to think about jobs for retirees. It’s not just the money that we care about, although this is certainly important! It’s also the sense of purpose that comes from contributing to society in a tangible way. Read More