Starting a Business After 60? Why “Doing What You Love” Isn’t Enough
People like simple explanations to difficult problems. We know that relationships are complicated but we like to believe that “love conquers all.” We understand that starting a business requires passion, discipline, value creation and luck, but, it’s so much more pleasant to believe that if you “do what you love the money will follow.”
The problem is that half-truths are often more destructive than lies. They wrap our desires in a warm blanket of believability and prevent us from making rational choices. Nowhere is this truer than in the myth of the successful hobby-business. Read More
