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5 Online Dating Trends for 2023

By Andrea McGinty November 08, 2022 Dating

As we round the corner into 2023, it’s hard to believe 2022 is nearly behind us. I think back to Jan 2022 as a dating coach and the changes I’ve seen in dating patterns in the past 10 months alone. Yes, Covid is still among us – but we have learned we can still date safely. And consider this, for every 97 single men, there are 100 single women. I’ll take those odds!

So, what do we see going into 2023?

Stigma Eradication

We all know 20- and 30-somethings think nothing of online dating – it’s just part of life like TikTok and any social media. But I’ve been happily shocked to encounter no resistance from the majority of my 50-75-year-old clients either. Yay. One step for man… one giant leap for womankind!

Love Is Recession/Catastrophe Proof

Ever heard of the Lipstick Effect? I’ll let you go there on your own. Will Inflation and the pending Recession hurt your love life? No way, unless you are looking for excuses. I’ve been a Dating Expert for nearly 30 years, and I’ve seen big bumps in the road – Dotcom Bubble Crash in 2000/2002 was tough; 9/11 was horrific; 2008 Financial Crisis was very difficult and the 2020 Covid pandemic – confusing.

But what was the thing I heard from all my clients during those difficult periods? Love, interpersonal relationships, friends and family were the most important factors in life, and people rushed to get close to those they loved. Dating sites also surged.

Tactile Dates

I notice a big trend toward active, tactile dates. While coffee or a cocktail may be safe bets for first dates, the old “nice dinner” for the second date is out. So, what are my clients aged 50-75 doing lately? Hikes, sporting events, biking, ax throwing (no kidding!), renting e-bikes for a long outing, boating, escape rooms, arcades, dog parks, and the list goes on and on!

Avant-Garde Messaging

No more “Hi, I read in your profile XYZ and I’m into ABC and your photos are cute.” Although straightforward, this type of messaging is getting boring.

Quirky sells. Quirky gets responses. A message like, “Hey, your chocolate lab is cute. Once I took mine on a hot air balloon ride and she jumped out, but I had her leash, TG. She couldn’t bark for a while and the neighbors were happy. She is fine now. Want to grab a drink… on land this week?”

Weird, but this response got an 80% reply rate. (And, yes, this client of mine is responsible and a big dog rescuer… but the story is true.

Texting/Phone Calls Are Out

Chemistry happens in real life ­– not over the phone or messaging. Of course, 2-3 messages are normal to get the conversation flowing, but then book the date for lunch or coffee. After all, it’s only an hour.

Priscilla, a lovely 66-year-old client, told me about her “dates” which usually consisted of 45- to 60-minute-long phone calls. But those aren’t dates! They are time-wasters.

If you must speak with a potential date, set a boundary such as “Would you like to chat for 5-10 minutes to see if we’d like to have a glass of wine together in real life?” He will know the exact reason for the call – and you’ll get off the phone fast and onto the date!

Well, happy dating! This is an adventure and a great opportunity to meet others not in your tight network of friends!

Let’s Have a Conversation:

Have you embraced online dating or is it still new territory for you? Do you feel ready to take the plunge and date in real life? Have you spoken/chatted/messaged a potential date for hours, without ever meeting?

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I like the walking and talking experience & on our way to a fun outing with others around.


I’m a 55 year old guy and I’ve been dating online on and off (depending on my status) since 2006.

I never understand the people who wait to meet. I immediately ask when they’re free to meet in person.


Im 53 yo and I’m super busy. I don’t have too much free time. I prefer virtual pen pals.


I have found it to be true. Attraction can be lost in texting or phone calls. In person conversation and actually DOING STUFF together is the way to go. There is disagreement in the My Tango and psy today communities as to whether this is “game playing” or just reality. It’s the females who are the gatekeepers so they get to decide who are real and who are fake. No one is perfect and female “congruence tests” can be off putting enough for real men to withdraw, while the players know how to beat the tests by not being concerned with her stated feelings in the least. Even if I know I’m being “tested” and CAN pass. Do I really want to be around her? So we fade to let her have her space. “Another one bites the dust”…. And another and another. It’s exhausting. .

Judith landgraf

I love on line dating. I allows me to meet men I would not ordinarily cross paths with


I’m divorced four years, had a few dates, then realized I had to get my stuff figured out. Now I don’t really want to date. I’m so happy. From the comments I read online from ‘mature’ women trying to navigate online dating–it’s bleak. Nothing makes me want to wade through the fellas I hear them talk about. Of course there are exceptions, but that takes time and energy. Not everyone is cut out to do the online dating option. Another discouraging aspect is that being a 66 year old woman is not prime for attracting active, fit, outdoorsy men of the same age. My peers really do look for women at least ten years younger.


Hi, Shelly. Im a 35 year old woman who lives in the biggest metropolitan city in the US and I can assure you that online dating for me has yielded about the same results for cisgendered/straight people.

Im a working professional and the other single women I know in my age group agree. We’re in an interesting time where for the first time, we don’t need men for a single thing, so we don’t have to put up with their regressive, sexist or emotionally immature nonsense. We’ve evolved, but they haven’t. This may not be true for the newer generations, but I’m with you-no more for me. A fulfilling life alone is much more appealing than spending it with someone unworthy and incapable of seeing you as their actual equal and someone without emotional intelligence.

Judith landgraf

I guess im a. Stupid or b. immature because c. I meet lots of cute non sexist lovely men and still have plenty of time for myself.


Lucky you! Seems like the majority of guys in dating sites just want to get laid. They’re not interested in a serious monogamous relationship, just ones with no strings attached. It’s amazing to see how so many men over 50 still haven’t matured.


Its ridiculous what it comes out from 50+ yo men mouth. Very immature and sound stupid. All my beautiful nice female friends 50+ are alone. We think it’s better to be alone then with immature men


There plenty of actual gentlemen but we are not as exciting as the jerks. Sorry. Just sayin’ (65 gentleman)


Im 53 yo. I agree 100% with you. I only met stupid horny men on dating apps

The Author

Andrea McGinty is the founder of It’s Just Lunch dating service. She sold it and founded so she could help singles navigating online dating. In the 2020s, she knows the best way to meet people is through online dating using a professional coach and specializes in singles in their 50s-70s!

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