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The Power of Labels: What Should We Call the 65+ Years of Life?

By Ardith Bowman September 10, 2024 Senior Living

It is time to prepare for this year’s Ageism Awareness Day on October 9th. Words are one of the most powerful forces in shaping how our society thinks of aging and older adults. So, let’s explore the words that we use and that you use to label our stage of life.

Who Is “Old”?

It seems that the perception of who is “old” relates to the age of the person being asked. People in their 20s consider 65 to be “old.” Only 16% of adults over 60 consider 65 to be old! I know people in their 70s who do not consider themselves old, me included. Do you feel “old?”

I don’t intend to discount those of us who are facing health issues and may indeed feel a decline in vitality. The point is that issues that underpin a loss of vitality may happen in any decade, so the problem is the health issue and not just age. Age is not a problem; health issues are a problem.

We are still living with the view that we are in our final years at 65, since that was truly our lifespan a century ago. So, we are all lumped into one group, usually described in terms of being in our last act of life where decline is unavoidable. Do you believe that is true today? More and more professionals are working into their 80s. I know an 80-year-old who just received a 5-figure Google grant for his doctoral research in Physics. My friends who retire from their professions often find new ways to contribute.

What is your mindset? We live out what we believe. On one hand, my 80-year-old friend is earning a doctoral degree in innovative research. Then, another friend is looking at retirement centers that include all-inclusive care, so she can get settled in. The decades after 60 are a personal journey. Overall, we live long enough now that researchers are talking about the stages of the year’s society views as retirement.

Stages of “Retirement” Years

Susan Wilner Golden describes the possible stages of life from 60 on to 100+ in her book Stage (Not Age). As I describe the stages, reflect on your current stage or those you have moved through.

Renaissance

Between 55 and 85 we enter a time of finding a new purpose; maybe after full-time work. We try new activities and refocus on family or volunteer interests, giving them more of our attention. Some of us start new careers or go back to school. This stage is defined by reinvention after building a foundation in earlier decades. Personally, I transitioned from being a professor to joining the positive aging community and coaching women who desire to grow and live well into their 60s and beyond. What about you?

Legacy

We hit this stage between 75 and 100. It is defined by the physical slowdown that most of us navigate. In a way, it is a continuation of the Renaissance stage but adjusted for health concerns. This is the time when the mindset about aging truly has an impact. If we are resilient and accepting, some of our focus moves toward the legacy of our lives. This shift may open new possibilities for our attention.

Extra

This stage is for the increasing numbers of us who live beyond 100 years. Our experience of these years depends on how we have taken care of ourselves to nurture our health span and our mindset. These years usually are a time of needing support.

One woman in her 80s told me that she spends much more time now living in the present, and that is what matters. So, that is a clue to what may lie ahead. I am reading a lovely book that explores the lives of several women in their Legacy and Extra stages of life. You may enjoy The Wisdom Whisperers by Melinda Blau.

We Travel to Our Own Drum

Did you notice the overlap between the stages? At 75, one could be experiencing the Renaissance or the Legacy stage. I think there is even more overlap.

At this time of our lives, we know people “age” at different rates. There are so many factors at play, from genes, to attitude, to affluence, to location. So, we want the freedom to be who we are in the years after 60. Right now, our society consolidates us into one generic category of “senior.” We want a term, or terms, for our decades of life that allow us to be as vital and valuable to the world as we are.

What Labels Allow for the Stages of Longer Lives

Some of you may be thinking that there are more important issues than identifying words to describe someone over 60. Yes, there are. And the words used may carry with them culturally based stereotypes of us being dependent, of little value, and a burden to society.

Especially in western cultures, these stereotypes impact how we are treated, affecting depression and even the health of the over-60 population. In addition, organizations where we could continue to make meaningful contributions do not recognize our value, given the pervasive stereotypes about cognitive and technical abilities. So, words do matter.

A few years ago, the Stanford Distinguished Careers Institute conducted a project about labels used to describe older people in the United States. I assume at least some of this is true for other western cultures. Some of the words tested include elderhood, vintage, modern elders, new old, distinguished, etc. The “least offensive” term is older adult.

You Choose

I know some women who love the term ‘crone’ because it depicts women’s wisdom. Some women are comfortable with the term senior. I am not. Elder doesn’t work for me either. So, I fall into the ‘older adult’ camp. I also simply say ‘over 60’ or ‘in my 70s.’

What Is True for You?

We each have different experiences and live in different contexts. I’d love to learn about your perspective. What words to describe your age do you prefer? Perhaps you don’t mind any of the cultural labels. Can you sense the stages beyond 60 in your life? What stages have you navigated?

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Laraine

I don’t mind being called a senior. I’ve earned it. It doesn’t really matter what we’re called-we should all be grateful we’re still here. So many didn’t get the chance to age.

Ardith Bowman

Thanks Laraine,
‘Senior” doesn’t bother me so much either. Elderly does! Our problem is that the words we use conjure up ageist assumptions about decline, dependence and dementia……..even at only 60! For heaven’s sake, as pointed out in the article, many of us are busily contributing into our 80’s. So, it is time to find new words in order to create different assumptions. We also will help to change things by how we live….with gratitude ;-)
Ardith

Patricia

I have “bugged” our local TV news stations and contacted the reporters directly when they use the word “Elderly”. All have agreed with me when they thought about it except one male anchor. He is in the age group to be called Elderly. Little by little, I will get them to stop and Boston news will be “Elderly Free.”

Vanya Drumchiyska

You are an inspiring woman, Patricia!

Ardith Bowman

Fabulous! We need to say something…or the ageism simply continues without thought. Keep it up and thank you.

Betsy McCurdy

As I approached 70 I realized I didn’t know how to feel about it. I started thinking of what makes me happy. I decided to buy a red VW convertible beetle. Each time I drive my bug while playing my favorite hits from the 60’s & 70’s I feel young, carefree and happy. I am still working, remotely & travelling to many places. I had gone totally grey & everyone loved it but me, so back to being blonde, again carefree & happy. I would say that being in my 70’s I am carefree & happy to be living the life I am.

Ardith Bowman

I can see you now, Betsy! I love red cars too. Great job showing the world what 70 can be life.
Ardith

Patricia Wheeler

Just don’t ever call me “Elderly!”

Ardith Bowman

I know, that word gets to me too. Then, in Japan for example, the word they use for elderly brings with it love, honor and respect. At least I hear that is still true. Not here though!
Ardith

Karen

After 20+year career in eldercare I learned the importance of mindset in the quality of my residents life whether they have several years left or they go in days. These experiences and revelations has opened up my views of aging and the needless suffering that can happen to so many nursing home patients , but it doesn’t have to be the case. A motivated informative counselor or Healthcare provider can bring peace and perspective to these souls in that are so vulnerable and under unimaginable stress and can become fearful confused and get stuck in the spiral of depression and despondancy…with straight honest conversations with a little charm…humor…prayer.. and what I can only describe as “spiritual” magic…the last phase of their journey becomes a meaningful one that is not easy but not torturous in my hands on experiences. I feel so blessed to share these moments with the most precious souls and there’s much to do and learn at 62 years I am just getting started in many ways…truly its not what happens to you…but how you think about what happens to you. Change your mind…change everything! Thank you! Sure Turner!

Ardith Bowman

Thanks very much for what you have done to support others, Karen. Those who are living with the final moments of decline need to be loved and honored by us all……….it will happen for most of us. I just read the sweetest book – The Wisdom Whisperers by Melissa Blau. The women she came to know are in their 80’s, 90’s and beyond. The book makes it clear, if we live with a positive and accepting (in the best sense of the word) mindset, it will serve us well in those challenging final years.

In terms of language, the words that elicit images of this final decline need not be applied across all who are merely in their 60’s and 70’s.

………and at 62 is when you are just starting! It is now considered the end phase of middle age. I started a new professional position at 66 and then transformed about in my 70-72 time frame. Rock on!
Ardith

Susan

The stereotypes about aging seem to be alive and well
and I don’t understand why people that are 60 are lumped in the same group as an 85 year old person who could easily be our parent. I just recently got a gym membership and the staff person saw how old I was (62)
and started recommending all these “senior” classes. The person has no idea what level of physical fitness I am at and I don’t know that person’s level either. The person just assumed I was going to do the easier “senior” classes. The labels and stereotypes exist!

Ardith Bowman

the same kind of thing happened to my husband at REI of all places. He has completed multiple triathlons and technical hikes……..when he was looking for a new pack the sales person warned him that we would have to carry all of his own gear all day! Oh my……who knew? ;-) He gave REI feedback. Not a bad thing to do if you get a chance to approach the subject at moment they can hear it. We really need to help transform the embedded assumptions so things are different when that staff person reaches his/her 60’s and 70’s ! Thanks for reading.

The Author

Dr. Ardith Bowman is a woman-centered coach, advancing the positive aging movement. Her mission is to empower women aged 60 and beyond to live with fulfillment throughout life. She will walk beside you, providing unwavering support and guidance as you navigate your path into more fulfillment and vitality. Find her at Becoming You After 60.

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