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Makeup for Older Women

Don't listen to the anti-aging hype. Makeup for women over 60 isn't for looking younger. It's about looking and feeling your best. Find the best makeup for mature skin. Get makeup tips for older women from a professional makeup artist. If you have a makeup question, we have the answer!

2 weeks ago

The Easiest Way to Create Perfect Brows

It’s been said that nothing frames the face so beautifully or gives an instantaneous lift quite like beautifully shaped eyebrows. Eyebrows are one of our most important facial features because of the many functions they perform. They help accentuate our eyes, shape the face and play a powerful role…

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2 weeks ago

4 Spring 2026 Makeup Trends That Work for Women Over 50

It has been cold, dark, and the air full of scary news events that make us wonder if it will ever end. Having said that, we are entering into one of our planet’s most beautiful times of the year – springtime! Flowers are blooming, evenings are warmer, and the hummingbirds…

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2 months ago

Best Mascara for Mature Eyes Over 50: How to Define, Lift, and Enhance Without Looking Harsh

Eye lashes start to do curious things as we age. They get thinner, grey lashes start poking up, and your old mascara suddenly doesn’t cut it. I noticed this on my own lashes, and it ran parallel to other droopy bits on my body that never used to look like that…

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2 months ago

New Year, New Glow: Natural Makeup for Beginners

It’s cold, your skin is dry, and your makeup routine is boring. Even I, with my ridiculous quantities of makeup, get bored and uninspired! The solution? Watch makeover videos of mature ladies! This month, I asked my friend Elaine to join me in my studio for a totally new look…

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3 months ago

If Sexy Isn’t the Goal Anymore, Why Does Red Lipstick Still Look Good at 60?

When did you stop wearing red lipstick? Was it gradual? One day it just felt like “too much”? Did someone make a comment – well-meaning or otherwise – that lodged itself quietly in your mind? Or did life simply get busy, practical, serious… and red felt frivolous?

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3 months ago

How to Cover Gray Roots and Thinning Hair in 30 Seconds (Step-by-Step Demo)

Thinning hair is one of the most common (and misunderstood) changes women experience as they age. As a former model, licensed esthetician, and celebrity makeup artist, I’ve worked with women at every stage of life, and I can tell you this with confidence…

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3 months ago

What Can I Do About These Jowls? Here Are Some Answers!

Do you ever find yourself looking in the mirror and occasionally pulling the skin tighter around your jaw line? I certainly have! For many of us, that once sharp and defined jaw line we used to have has gone the way of the mimeograph machine and transistor radio…

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5 months ago

Best Makeup Products for Glowing Skin in Cold Weather

Cold weather and glowing skin don’t always go hand in hand, especially for those of us on the other side of 50. Winter air pulls moisture right out of our faces, making dryness, dullness, and texture much more noticeable…

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5 months ago

14 Exclusive Makeup Tips for Older Women from a Professional Makeup Artist

When I first met Ariane Poole several years ago, I knew that she had an empowering message to share with our community. Her emphasis on positive aging was refreshing and her practical makeup tips were exactly what our community had been asking for…

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5 months ago

The 🍂 Fall 2025 Makeover: Toasty, Smudgy Eyes and Cloud Blush for Mature Skin

Fall 2025 trends are as bonkers as usual; however there is a trend called Toasty Makeup that makes my skirt fly up. For all you gorgeous women out there who love warm browns, but feel like, if you wear them, you’ll look flat and dated, I have a news flash; you can wear them…

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