What is being 60 years old really like? It’s a harder question than you might think. Women over 60 are unique. We try to explain to marketers that we are not easily categorized. Still, advertisers like to bunch us in categories like “Boomer” and “Senior” which to them seem safe demographic boxes.
If you’re looking for the best shampoo for grey hair, our community of 500,000 women over 60 has some great advice. Here are their recommendations.
Individualism is a distinctive quality of boomer women. Whatever image we choose to present to the world, we have secret passions. These are the interests that intrigue us and determine how we relax and unwind. Our hobbies are what we do with “our time”.
For women, there also seems to be a universal desire to express our creativity. We have an insatiable desire to shape order from chaos and to create things that never existed before. Women who have children will understand this. We want to produce magic with paints, wool and glass or create beauty with words and music.
One of the hottest topics among the women in our community is whether to embrace your grey hair or dye it. In a recent survey, our members were split pretty much evenly between women who said “my grey hair is here to stay” and those who said “my grey has gone away.”
When I was a little girl, I loved reading books. I remember sitting under a tree for hours, letting the images from my favorite stories fill my mind. At the time, I didn’t see reading as being serious business. Like most children, I saw books as a welcome escape from my schoolwork or household chores. Little did I know that the books that I was reading would influence my life for decades to come. It is not an exaggeration to say that many of the books that I read changed my life.
Turning 60 is a scary experience for a lot of women. Unlike other birthdays, we are not worried about “getting old.” We are not concerned about a few more wrinkles or the fact that we have gained a few extra pounds. No, the issues that we face as we enter our 60s are deeper.
For many women, being a grandmother is one of the most wonderful experiences imaginable. Without the pressures of being a parent, you are free to enjoy your grandkids without pressure or expectations.
I was thinking, recently, about the books that influenced me when I was growing up. I don’t remember what I was reading – or having read to me – when I was 5, but, I do remember being obsessed with the Nancy Drew series of books when I was around 12.
One of my biggest frustrations with managing a community of over 500,000 boomer women is having to listen to all of the aging myths and stereotypes out there.