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Makeup for Older Women

Don't listen to the anti-aging hype. Makeup for women over 60 isn't for looking younger. It's about looking and feeling your best. Find the best makeup for mature skin. Get makeup tips for older women from a professional makeup artist. If you have a makeup question, we have the answer!

7 years ago

Mascara Colors and Makeup Trends All Older Women Need to Know

There’s nothing new about color mascaras. They’ve been on the market for ages, but can we use them again after 60? Join us in discussion with makeup artist Ariane Poole to learn her take on the trends. Enjoy the show! Read More

7 years ago

Makeup Over 50: Are You Making These Common Mistakes? (# 3 Is Eye-Opening!)

Wouldn’t it be lovely if makeup were as simple as finding what works for you and being able to stick to it for good? Unfortunately, much to our disappointment, this is not the case. If you find your makeup routine just doesn’t seem to be working as well as before, you’ll be fascinated by today’s video with Ariane Poole! Read More

7 years ago

My Fast and Fun 2-Minute Makeup for Older Women Tutorial

In our busy everyday lives, we rarely have time to do full, lengthy makeovers. But what about a 2-minute makeup session? Let’s give it a go! Read More

8 years ago

Is the Beauty Industry Finally Paying At Least Some Attention to Those of Us Over 50?

Do you ever feel like talking back to the TV when you see those ads for anti-aging creams featuring young models with not a wrinkle in sight? Have you ever purchased an “anti-aging” cream that truly worked? Have you felt patronized by beauty companies and underrepresented in advertising?

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8 years ago

Who Knew? 4 Makeup Tips for Mature Women That I Wish I’d Known Sooner!

By any chance, do you, like me, have an image of your mom in red lipstick applying powder to her nose? This image is indelibly printed in my brain… along with another image that actually makes me squeamish: remember the fox stoles of the 1950s? I can’t even go there. Read More

8 years ago

The Art of Subtle Makeup for Older Women – You Are Already Beautiful! (Plus My Favorite Products!)

You don’t have to apply lots of makeup to ensure you look good. Releasing your inner beauty is about applying the right touches to enhance your natural glow, as Margaret Manning shows us in her latest YouTube video, with the help of some new makeup for older women from Ariane Poole. Read More

8 years ago

Forget the Anti-Aging BS! Makeup for Women Over 50 is About Looking and Feeling Your Best! (Video)

For many women over 50, makeup is either an attempt to look younger or something to be ignored altogether. Just think of the many advertisements targeting women with promises to “restore younger looking skin,” “fight the signs of aging,” and so on. Read More

8 years ago

Makeup for Women Over 50 Is *NOT* About Looking Younger!

Many women stop using makeup after 50 because they realize no product can rewind time. But is that the real purpose of makeup? Join us in conversation with makeup artist Ariane Poole who shares her view of why makeup is important. Enjoy the show! Read More

8 years ago

6 Interesting Focus Group Findings and How They Relate to the Ageism in the Beauty Industry

My husband will never understand how I can sit in front of the computer for hours at a time watching YouTube makeup videos. But as a makeup artist who specializes in working with women over 55, I find the product reviews offered by YouTubers to be helpful. Read More

8 years ago

How to Find the Blush and Lipstick Colors That Will Make You Look Radiant in Your 60s

Once you have discovered the undertone of your skin, you are ready to go in search of the lipstick and blush color – or colors! – that will brighten your complexion, enhance your whole appearance and possibly become life-long favorites or “signature” looks. Read More